Business Details
30 Years
experience
Strategic Communications Agency in Westlake, OH
Roopco is an award-winning strategic communications agency that has specialized in B2B content marketing and graphic design since 1996. Our team works as an extension of clients' marketing departments, delivering tailored solutions for global corporations and local startups. We combine strategic PR counsel, digital marketing expertise, and creative storytelling to amplify brand messages across multiple channels. Our PESO model integrates Paid, Earned, Shared, and Owned media to maximize audience engagement.With a proven track record of 127 regional, 25 national, and 19 international awards, we focus on creating measurable business results through high-quality content and targeted communication strategies. Our flat organizational structure ensures rapid project turnaround while maintaining cost efficiency. We serve diverse industries including industrial manufacturing, private equity, and professional services, maintaining long-term client relationships built on trust and demonstrated success.
Services
Strategy Development
Branding Solutions
Content Marketing
Digital Marketing
Media Relations
Investor Communications
Internal Communications
Rebranding Services
Crisis Communications
Marketing Analytics
Details
- Year established: 1996
Highlights and features
- Award-winning team with 127 regional, 25 national, and 19 international communications awards
- PESO model integrates Paid, Earned, Shared, and Owned media for maximum impact
- Tailored B2B marketing strategies for industrial manufacturers and private equity firms
- Local expertise with global reach through PRGN network partners
- Flat organizational structure enables rapid project turnaround and cost efficiency
Associations and certifications
- Public Relations Global Network (PRGN)
What people say
Exceeded industry standards
Invaluable for our growth
Creative edge to communications
Dependable extension of our team
Significant media coverage
Services
Content Marketing
We create compelling content that resonates with target audiences. Our approach combines strategic planning with creative execution to deliver measurable business results. We distribute content across digital and traditional channels while continuously measuring its impact on business goals.
Branding Solutions
We develop brands that align with organizational missions. Our comprehensive approach includes brand strategy, visual identity, and consistent messaging across all marketing materials. We ensure brands remain relevant and impactful in competitive markets.
Media Relations
We execute strategic media relations plans to position organizations in news stories. Our services include press release development, media outreach, and crisis communications to maintain positive media relationships and achieve business objectives.
Digital Marketing
We implement digital tactics that connect with audiences where they spend time online. Our approach includes SEO, social media strategy, and targeted digital advertising to maximize online visibility and engagement.
Investor Relations
We develop transparent communication strategies for investment communities. Our services include messaging frameworks, annual report development, and strategic communications to create shareholder value and drive business growth.
People
Bob Spreat
Director of Marketing Communications
Marketing leader with extensive experience in developing successful communications programs that drive website traffic and generate qualified leads for B2B companies.
John Klayman
Vice President - Office Leasing
Real estate professional who has successfully leveraged multi-channel marketing strategies to increase property occupancy rates and close more commercial real estate deals.
Nicole Fortenberry
Vice President of Marketing
Marketing executive who led a successful rebranding initiative that included website development, educational collateral, and new product naming strategies for technology companies.
Jenn Wulff
Sr. Manager of Marketing
Marketing professional with experience managing ongoing content creation and strategic communications for technology companies seeking to maintain consistent brand messaging.
Ofer Haruvi
Co-Founder Vice President of Business Development
Entrepreneur who successfully entered the US market through strategic media relations and brand positioning initiatives that increased company visibility and credibility.
Questions
What industries does Roopco specialize in?
We specialize in B2B communications for industrial manufacturers, private equity firms, professional services, and public companies.
How does Roopco measure campaign success?
We use analytics to track engagement metrics and business outcomes aligned with each client's specific goals.
Do you work with international clients?
Yes, through our PRGN network partners, we provide global communications support while maintaining local market expertise.
What is Roopco's strategic approach?
Our PESO model integrates Paid, Earned, Shared, and Owned media for comprehensive communications strategies.
How quickly can you start a new project?
Our flat organizational structure allows rapid project initiation while maintaining high-quality standards.
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