Business Details
Expert Advertising Sales & Marketing Solutions in Glenwillow, OH
Bashian & Associates has built a reputation as a trusted partner in advertising sales and marketing solutions. With decades of combined experience, our team specializes in creating tailored strategies that drive revenue growth for publications and associations. We offer comprehensive services including advertising sales management, trade show exhibit sales, media kit development, and integrated marketing strategies. Our approach focuses on building long-term relationships with clients and advertisers, ensuring alignment with organizational goals. Partnering with industry leaders like Stratton Publishing, we provide customized publication management and research services.Our team's adaptability to market changes and commitment to personalized service has earned recognition from clients across diverse sectors. From editorial calendar planning to membership growth programs, we deliver results-driven solutions. Our expertise in navigating economic challenges and industry shifts ensures sustained success for our partners. With a focus on transparency and collaboration, we work closely with clients to develop strategies that maximize advertising impact. Bashian & Associates remains dedicated to innovation while maintaining the personal touch that distinguishes our services in today's competitive market.
Services
Advertising Sales Management
Trade Show Exhibit Sales
Media Kit Development
Editorial Calendar Planning
Marketing Strategy Development
Membership Growth Programs
Publication Management
Reader Research
Advertising Revenue Growth
Exhibit Hall Coordination
Highlights and features
- We offer 30+ years of experience in magazine and association advertising sales
- Our personalized approach builds lasting relationships with advertisers and clients
- We adapt strategies to market changes and industry-specific challenges
- Our integrated sales methodology combines editorial content with association activities
- Proven track record of increasing advertising revenues by 10% or more
What people say
Increased advertising revenues
Attention to detail
Valued partnership
Strategic approaches
Smooth process
Services
Advertising Sales Management
We provide comprehensive advertising sales representation for publications and associations. Our team develops targeted outreach strategies to secure advertisers while maintaining alignment with editorial content. With decades of industry relationships and market expertise, we create customized sales plans that adapt to economic conditions and organizational goals. Our approach combines personal relationship-building with data-driven decision-making to maximize revenue potential.
Trade Show Exhibit Sales
Our trade show services include complete exhibit space sales management. We identify prospective exhibitors through industry research and direct outreach, develop professional prospectuses, and coordinate with show decorators. Our team handles all aspects from marketing campaign planning to on-site coordination, ensuring successful event experiences for exhibitors and attendees while meeting association revenue objectives.
Media Kit Development
We create comprehensive media kits that showcase advertising opportunities. Our kits include detailed audience demographics, readership statistics, and advertising rate structures. By combining market research with visual presentation expertise, we produce compelling materials that help clients attract and retain advertisers across print and digital platforms.
Publication Management
Through our partnership with Stratton Publishing, we offer end-to-end publication management. Services include editorial development, design, production management, and circulation strategies. Our team provides both ongoing and project-based solutions tailored to specific publication needs, ensuring professional quality and timely delivery of print and digital content.
Marketing Strategy Development
We develop integrated marketing strategies that align editorial calendars with association events. Our approach combines market research, competitive analysis, and sales forecasting to create actionable plans. By integrating multiple revenue streams and adapting to industry trends, we help organizations achieve sustainable growth and market position.
People
Alison Bashian
President
With 30 years in the magazine and association industry, Alison leads sales and marketing strategies. She specializes in integrated advertising packages and relationship-building that consistently grows client revenues through personalized approaches and market expertise.
Laure Curva
Advertising Sales Representative
Since joining in 2004, Laure has focused on new business development. Formerly with Ohio's largest newspaper, she brings experience managing $2.1M territories while maintaining existing client relationships and expanding market reach through targeted outreach.
Anna Mazzolini
Office Manager
With 20 years at Bashian, Anna manages daily operations, database systems, client reporting, invoicing, and collections. Her organizational expertise ensures smooth administrative support for both internal teams and external partners.
Chuck Bashian
Founder
The late founder with 30+ years in trade publications, Chuck established industry credibility through leadership roles in SNAP and NAPR. His journalism background from Kent State University shaped the company's commitment to media excellence and professional standards.
Questions
What advertising services do you offer?
We provide advertising sales management, media kit development, and integrated marketing strategies tailored to publications and associations.
How do you help increase advertising revenue?
Our personalized approach builds relationships with advertisers while combining editorial content with market research to identify growth opportunities.
Do you handle trade show exhibit sales?
Yes, we manage complete exhibit sales including prospecting, marketing materials, and on-site coordination for trade associations.
What publication services are available?
Through our partnership with Stratton Publishing, we offer editorial development, design, production management, and circulation strategies.
How do you adapt to market changes?
Our team continuously monitors industry trends and adjusts strategies, as demonstrated by successfully navigating shifts in the military housing sector.
