Business Details
50+ Years
experience
Trusted Electronic Component Sales & Representation in the Midwest
Rathsburg Associates has been a trusted leader in electronic component sales representation since 1954. Founded in the basement of a family home, we have grown into the largest and most professional rep firm in the Midwest while maintaining family ownership for three generations. Our commitment to integrity and technical expertise drives our approach to serving OEM customers across industrial, medical, telecom, and transportation sectors. With a team of degreed sales engineers and strategic acquisitions, we provide tailored solutions through direct, distribution, and VAR/VAD channels.Our investments in technology centers and training programs ensure we deliver cutting-edge support to clients. As pioneers in automotive electronics representation, we continue to innovate through initiatives like our Silicon IP lab and proprietary sales tools. Our core values of integrity, inclusion, knowledge, and family remain central to our operations as we serve clients across 15 states.
Services
Electronic components sales
OEM market representation
Semiconductor sales
Industrial distribution
Automotive electronics
Details
- Year established: 1954
Highlights and features
- We offer 67 years of specialized expertise in electronic component sales.
- Our third-generation family ownership ensures long-term client commitment.
- We employ technical BSEE sales engineers for superior product knowledge.
- Our tailored supplier portfolio includes industry-leading brands.
- We maintain dedicated distributor sales specialists for channel growth.
What people say
Technical expertise
Long-term reliability
Personalized service
Industry knowledge
Responsive support
Services
Electronic components sales
We provide comprehensive sales representation for electronic components across 15 states. Our curated portfolio includes passive devices, semiconductors, and specialized assemblies. With technical sales engineers and industry partnerships, we connect manufacturers with OEM clients in industrial, medical, and transportation sectors.
OEM market representation
Our dedicated team represents electronic component suppliers in the OEM market. We facilitate connections between manufacturers and original equipment producers through direct sales channels. Our technical expertise ensures optimal product placement and client satisfaction across multiple industries.
Semiconductor sales
We specialize in semiconductor sales representation for leading manufacturers. Our technical sales engineers provide expert support for component integration. Through strategic partnerships and industry knowledge, we help suppliers expand their market reach and OEM clients find optimal electronic solutions.
Industrial distribution
Our industrial distribution program connects component suppliers with qualified distributors. We manage channel partnerships through dedicated sales specialists. This program ensures efficient product flow and market coverage while maintaining supplier brand integrity across our territory.
Automotive electronics
We lead in automotive electronics sales representation with specialized technical support. Our Silicon IP lab provides advanced engineering resources for automotive applications. Through longstanding industry relationships, we help suppliers penetrate automotive markets and assist manufacturers with cutting-edge electronic integration.
People
Greg Rathsburg
President & Chairman
Third-generation leader with over 40 years in electronic component sales. Expanded company to 15 states through strategic acquisitions. Holds electrical engineering degree and maintains active industry leadership roles.
Amy Rathsburg
President, Automotive Sales
Automotive electronics specialist with engineering background. Manages supplier relationships in Michigan office. Third-generation family member driving innovation in vehicle component representation and technical support programs.
Bob Rathsburg
President, Geo Sales
Regional sales executive with technical expertise. Oversees operations in Chicago office. Third-generation leader focused on expanding market reach and maintaining supplier partnerships across diverse geographic territories.
Rachel Rathsburg
Sales Executive
Sales professional in Boston office with engineering credentials. Third-generation team member specializing in supplier-client relations. Focuses on expanding market presence in New England and maintaining technical sales standards.
Questions
What electronic components does Rathsburg Associates represent?
We represent a curated portfolio including passive devices, semiconductors, frequency control components, and specialized assemblies from leading manufacturers.
Which industries do you serve?
We serve industrial, medical, telecom, transportation, and automotive sectors with tailored electronic component solutions.
What makes Rathsburg different from other rep firms?
Third-generation family ownership, technical sales engineers, and specialized automotive electronics support distinguish our approach.
Do you offer technical support for components?
Yes, our Silicon IP lab and technical sales engineers provide advanced support for component integration and troubleshooting.
