Business Details
29 Years
experience
Your Trusted Public Relations Partner in Albuquerque, NM
Since 1997, our firm has been dedicated to helping small businesses gain visibility and large organizations achieve understanding through strategic public relations. Headquartered in Albuquerque, we serve clients across New Mexico, from Santa Fe to Roswell, delivering tailored solutions that engage audiences and build brand recognition. Our four-step approachresearch, planning, execution, and evaluationensures measurable impact for clients in diverse sectors including renewable energy, technology, and community development. We pioneered the annual Garrity Perception Survey, now in its 14th year, which provides critical insights into public trust, industry favorability, and media consumption patterns across the state.Our team combines deep local expertise with national best practices to craft narratives that resonate with New Mexicos unique cultural and economic landscape. Through media relations, event management, and digital strategy, we help clients navigate complex issues and strengthen community connections. With a track record of success spanning 25+ years, we remain committed to advancing our clients missions while maintaining the highest standards of professionalism and integrity.
Services
Public Relations
Media Relations
Event Management
Digital Strategy
Market Research
Brand Positioning
Crisis Communications
Community Engagement
Survey Analysis
Strategic Consulting
Details
- Year established: 1997
Highlights and features
- 25+ years of public relations expertise in New Mexico markets
- Data-driven strategies informed by the proprietary Garrity Perception Survey
- Proven success in media relations and community engagement campaigns
- Tailored approach for both local businesses and national organizations
- Deep understanding of Southwestern cultural and economic dynamics
What people say
Proven track record
Deep local expertise
Innovative research methods
Strong media connections
Services
Public Relations
We develop comprehensive public relations strategies that enhance brand visibility and reputation. Our approach combines media outreach, stakeholder engagement, and data-driven messaging to build authentic connections between organizations and their audiences. With specialized expertise in New Mexico's unique market dynamics, we help clients navigate both opportunities and challenges while maintaining consistent communication aligned with their core values.
Media Relations
Our media relations specialists cultivate relationships with journalists and influencers to secure strategic coverage for clients. We craft compelling narratives that resonate with target audiences through press releases, media pitches, and interview preparation. Backed by the annual Garrity Perception Survey insights, our campaigns leverage current public sentiment trends to maximize media impact across traditional and digital platforms in New Mexico and beyond.
Event Management
We design and execute impactful events that strengthen community connections and brand recognition. From concept development to post-event analysis, our four-step process ensures seamless execution of corporate events, public awareness campaigns, and cultural initiatives. Recent projects include managing high-profile events like the Albuquerque Balloon Fiesta media outreach and agricultural industry promotions that highlight New Mexico's key economic sectors.
Market Research
Our proprietary Garrity Perception Survey provides unparalleled insights into New Mexico residents' attitudes and behaviors. Conducted annually since 2011, this scientific research measures public trust in institutions, industry favorability, and media consumption patterns. Clients use these data-driven insights to refine their messaging, identify target audiences, and develop strategies that align with current social and economic trends affecting the Southwestern market.
Digital Strategy
We create integrated digital strategies that enhance online visibility and engagement. Our services include social media management, content development, and digital campaign execution tailored to New Mexico's diverse demographics. By combining local market knowledge with national best practices, we help clients effectively connect with their audiences through targeted digital initiatives that drive measurable results across multiple platforms.
People
Tom Garrity
President & CEO
With over 25 years of public relations experience, Tom leads strategic direction for the firm. He developed the Garrity Perception Survey and specializes in media relations, leveraging his extensive industry connections to advance client objectives across New Mexico's unique market landscape.
Michelle Bowling
Senior Account Executive
Michelle manages client relationships and campaign execution, focusing on community engagement initiatives. Her expertise in event planning and local market dynamics helps clients build authentic connections with New Mexico audiences through data-driven public relations strategies.
Amanda Molina
Vice President
Amanda oversees strategic communications and brand development for major accounts. She specializes in media relations and digital strategy, using insights from the Garrity Perception Survey to craft messages that resonate with Southwestern audiences and drive measurable business outcomes.
Taeya Padilla
Assistant Account Executive
Taeya supports client service teams with research and campaign implementation. She contributes to media monitoring, content creation, and community outreach efforts, applying her knowledge of New Mexico's cultural landscape to enhance public relations initiatives.
Makayla Roberts
Director
Makayla leads project management and strategic planning for key accounts. Her focus on issue management and stakeholder engagement helps organizations navigate complex challenges while maintaining consistent communication aligned with their core values and business objectives.
Questions
What industries does The Garrity Group specialize in?
We work with renewable energy, technology, small business, corporate, and cultural sectors including film, agriculture, and community development across New Mexico.
How does the Garrity Perception Survey benefit clients?
Our annual survey provides data-driven insights into public trust, media consumption, and industry favorability trends, helping clients develop targeted strategies that resonate with New Mexico audiences.
Can you help with crisis communications?
Yes, our team develops proactive crisis communication plans and manages media relations during challenging situations to protect and maintain your organization's reputation.
Do you work with out-of-state organizations?
While based in New Mexico, we help national organizations understand and connect with Southwestern markets through our local expertise and research capabilities.
How do you measure campaign success?
We use a combination of media impressions, audience engagement metrics, and survey data analysis to evaluate campaign effectiveness and demonstrate return on investment.
What makes your firm different from other PR agencies?
Our unique combination of local market expertise, proprietary research, and proven four-step approach delivers measurable results tailored to New Mexico's distinct cultural and economic landscape.
