Business Details
34 Years
experience
Your Trusted Public Relations Partner in Albuquerque, NM
Carroll Strategies is a full-service public relations and marketing company serving New Mexico and the Southwest since 1992. Our team specializes in public relations, crisis management, government relations, media training, and strategic communications for clients across diverse industries. With over 90 awards from the Public Relations Society of America, we deliver measurable results through tailored campaigns that build brand visibility and public trust. Our expertise spans branding, advertising, digital media, and crisis communications, supported by a proven track record in legislative advocacy and reputation management. We combine decades of local experience with national-level insights to position clients for success in competitive markets.Our leadership team brings specialized skills in polling, media outreach, and creative design to every project. Clients include Fortune 500 companies, nonprofits, healthcare organizations, and government entities seeking strategic counsel. We prioritize transparent communication and data-driven strategies to achieve client objectives. Our commitment to excellence has made us a trusted partner for businesses navigating complex public affairs challenges. From crisis planning to brand development, we deliver comprehensive solutions that drive long-term growth.
Services
Public Relations
Crisis Management
Media Relations
Government Relations
Branding
Advertising
Design
Video Production
Polling
Digital Marketing
Details
- Year established: 1992
Highlights and features
- Award-winning campaigns with over 90 industry recognitions
- Specialized crisis management expertise for high-stakes situations
- Proven success in government relations and legislative advocacy
- Media training programs developed by seasoned communications professionals
- Client portfolio includes Fortune 500 companies and top New Mexico organizations
Associations and certifications
- Public Relations Society of America
What people say
Award-winning campaigns
Expert crisis management
Strong media relations
Strategic government support
Creative branding solutions
Services
Public Relations
Our award-winning PR campaigns shape public perception through strategic media outreach and messaging. We develop comprehensive communications plans that amplify client visibility and influence stakeholder opinions. With over 90 industry awards, our team crafts compelling narratives that resonate with target audiences while maintaining media relationships that ensure consistent coverage across traditional and digital platforms.
Crisis Management
We specialize in managing high-profile crises through proactive planning and rapid response strategies. Our team provides 24/7 support during critical incidents while developing long-term reputation recovery plans. With experience handling hundreds of crisis situations, we help organizations protect their brand integrity through transparent communication and stakeholder engagement protocols tailored to their specific industry risks.
Government Relations
Our strategic communications support legislative objectives through public opinion shaping and stakeholder mobilization. We create advocacy campaigns that build community support for policy initiatives while developing targeted messaging for decision-makers. Clients benefit from our deep understanding of New Mexico's political landscape and proven success in advancing legislation for major corporations and industry groups.
Branding Services
We create distinctive brand identities that differentiate clients in competitive markets. Through market research and consumer insights, we develop positioning strategies that enhance brand perception. Our services include visual identity design, messaging frameworks, and brand consistency audits to ensure cohesive market presence across all communication channels.
Media Training
Our media training programs prepare executives for high-stakes interviews and public appearances. We simulate real-world media scenarios to build confidence in message delivery while teaching techniques for maintaining control during challenging interactions. Participants gain practical skills in articulating key messages effectively across broadcast, print, and digital media platforms.
People
Tom Carroll
Chief Executive Officer
Tom Carroll founded Carroll Strategies in 1992 and has led over 150 political campaigns with an 80% success rate. He specializes in crisis communications and media training for Fortune 500 clients while maintaining active involvement in New Mexico's business community through board memberships and civic initiatives.
Jennifer DeGraaf
Senior Director, Strategy and Public Affairs
Jennifer DeGraaf leads public affairs campaigns that have shaped legislative outcomes in New Mexico since 2013. Her expertise in stakeholder engagement and policy communications has earned two Best of Show awards from the New Mexico PRSA chapter. She holds degrees in Advertising and Comparative Cultures from Michigan State University.
Savannah Willingham
Public Relations Account Manager
Savannah Willingham manages client relationships across banking, healthcare, and energy sectors. With experience in media training and legislative outreach, she develops integrated communications strategies that combine traditional PR with digital engagement tactics. She graduated with honors from New Mexico State University.
Mya Barrens
Public Relations Coordinator
Mya Barrens supports client campaigns with research and media outreach while managing internal communications projects. Her academic background in political science and media politics informs her approach to public relations strategies. She contributes creative insights from her experience in academic research and state legislative work.
Laura Chambliss
Art Director
Laura Chambliss leads visual communications with over 20 years of design experience for national clients. She creates brand identities and marketing materials that align with strategic communications goals. Her creative direction spans digital and print media, combining artistic vision with business objectives to deliver impactful visual solutions.
Questions
What public relations services do you offer?
We provide comprehensive PR services including media relations, crisis management, government relations, branding, advertising, and digital marketing strategies tailored to client needs.
How do you handle crisis communications?
Our crisis management team develops proactive plans and provides real-time response support to protect brand reputation through coordinated media and stakeholder communications.
Do you work with out-of-state clients?
While based in New Mexico, we serve clients nationwide through our strategic communications expertise and local market knowledge.
What industries do you specialize in?
We work with clients across healthcare, energy, education, nonprofit, retail, and government sectors with customized communications strategies.
