Business Details
42 Years
experience
Your Trusted Partner for Market Research & Consulting Solutions
Founded in 1984, The Martec Group has established itself as a leader in global market research and consulting. With over 40 years of experience, we deliver actionable intelligence to clients across diverse industries including Automotive, Healthcare, Private Equity, and Specialty Chemicals. Our team combines seasoned industry veterans with innovative professionals, operating from four international offices in Chicago, Detroit, Frankfurt, and Shanghai. We specialize in converting raw data into strategic insights through balanced methodologies that integrate qualitative and quantitative research, emotional and rational analysis, and advanced technological tools. Our core values of curiosity, creativity, and accountability drive our commitment to solving complex business challenges.Clients benefit from our deep expertise in B2B, B2C, and B2B2C markets, supported by a proven track record of over 90 professional staff members and thousands of completed projects. We pride ourselves on maintaining a senior-led approach while offering cost-effective solutions that larger consulting firms cannot match. Our proprietary Emotion Intelligence framework and tailored research designs ensure clients receive insights that directly address their unique business needs. Recognized for reaching niche audiences and delivering clarity in complex decision-making, we continue to expand our global footprint while maintaining personalized service. Our 40-year legacy reflects our dedication to transforming market wisdom into strategic confidence for clients worldwide.
Services
Brand Research
Commercial Due Diligence
Competitive Intelligence
Customer Experience Mapping
Emotion Intelligence
Market Sizing
Pricing Research
Innovation Research
Segmentation
Strategic Planning
Details
- Year established: 1984
Highlights and features
- We offer 40 years of experience in global market research and consulting.
- Our senior-led team combines industry veterans with innovative professionals.
- We utilize balanced approaches integrating qualitative, quantitative, and emotional intelligence.
- We specialize in reaching difficult B2B and niche market audiences.
- Our tailored research designs address specific business needs, not generic templates.
What people say
Exceeded expectations
Detailed market insights
Global perspective
Responsive and thorough
Improved messaging and strategy
Services
Brand Research
Our brand research combines emotional and rational consumer insights to identify positioning opportunities. We analyze market perceptions through qualitative interviews and quantitative surveys, measuring brand equity across multiple dimensions. Clients receive strategic recommendations for strengthening brand performance in competitive markets.
Competitive Intelligence
We deliver comprehensive competitive intelligence through ethical data collection and analysis. Our approach examines market trends, competitor strategies, and industry dynamics to identify growth opportunities. Clients gain actionable insights for maintaining competitive advantage in evolving markets.
Customer Experience Mapping
Our customer journey mapping identifies key touchpoints and pain points across the buyer's journey. Using advanced analytics and direct customer feedback, we create experience blueprints that drive measurable improvements in customer satisfaction and loyalty metrics.
Market Sizing
We provide precise market sizing assessments using proprietary methodologies and verified data sources. Our analysis includes growth projections, segment evaluation, and opportunity assessment to support strategic investment decisions with quantifiable metrics.
Pricing Research
Our pricing research combines competitive benchmarking with consumer value perception analysis. We develop data-driven pricing strategies that optimize revenue while maintaining market competitiveness through rigorous quantitative testing and scenario modeling.
People
Jim Durkin
Founding Partner
Jim Durkin founded Martec in 1984 and has guided its growth into a global research firm. With extensive industry experience, he focuses on strategic direction and client relationships while maintaining operational oversight.
Rick Claar
President
Rick Claar leads Martec's operational excellence initiatives as President. He oversees project execution quality and team development while ensuring alignment with client strategic objectives across all service lines.
Chuck Bean
Partner/CMO
Chuck Bean directs marketing strategy and business development as Partner/CMO. He specializes in translating research insights into actionable marketing plans that drive measurable client business outcomes.
Bill Lucken
Partner
Bill Lucken brings decades of market research expertise to client engagements. He focuses on complex B2B research projects, leveraging deep industry knowledge to deliver strategic recommendations for market expansion.
Ken Donaven
Partner
Ken Donaven specializes in financial services research and due diligence projects. His expertise includes risk assessment and market opportunity analysis for private equity clients seeking data-driven investment decisions.
Questions
What industries does Martec specialize in?
Martec serves Automotive, Healthcare, Private Equity, Specialty Chemicals, Food & Beverage, and Professional Services industries with customized research solutions.
How does Martec handle complex B2B research?
Our heritage in niche B2B markets and senior-led team enables effective engagement with difficult-to-reach audiences through tailored methodologies.
What makes Martec's approach unique?
We combine qualitative/quantitative research with Emotion Intelligence and augmented AI analysis to deliver holistic market perspectives.
How long has Martec been in business?
Martec has delivered market intelligence solutions for 40 years since our founding in 1984.
Where are Martec's offices located?
We operate from Chicago, Detroit, Frankfurt, and Shanghai offices to support global client needs.
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