Business Details
38 Years
experience
Trusted B2B Marketing Agency in Chicago
Losasso Advertising has spent over 35 years transforming complex B2B marketing challenges into measurable results. Our Chicago-based team combines data-driven insights with creative storytelling to help brands in manufacturing, technology, healthcare, and other high-consideration industries connect with technical buyers. We specialize in full-funnel marketing strategies that address long buyer journeys, from awareness to conversion. Our expertise spans brand strategy, media planning, website development, and demand generation. Rooted in direct response marketing, we maintain a relentless focus on ROI while delivering campaigns that resonate emotionally. With a team of specialists in account management, creative services, and digital marketing, we act as an extension of our clients' internal teams.Our proven track record includes rebranding initiatives, trade show promotions, and integrated programs that drive market share growth. We serve clients across diverse sectors including industrial equipment, financial services, and outdoor recreation. Our approach distills complex messaging into powerful insights that differentiate brands in competitive markets. As a growth-minded agency, we continuously evolve our capabilities to meet changing client needs while maintaining our core commitment to accountability and creative excellence.
Services
Brand Strategy
Creative Services
Media Planning
Website Development
Email Marketing
MarTech Solutions
Demand Generation
Social Media
Details
- Year established: 1988
Highlights and features
- 35+ years of specialized B2B marketing experience
- Full-funnel integrated marketing strategies
- Chicago-based team with big-agency expertise
- Proven ROI through data-driven campaigns
- Specialists in complex buyer journey marketing
What people say
Self-sufficient team
One stop shop
Fresh perspective
Deep industry knowledge
Measurable results
Services
Brand Strategy
Our brand strategy services help businesses establish clear market positioning through research-driven insights. We develop comprehensive brand architectures and differentiated identities that resonate with technical buyers. Our approach combines market analysis with creative positioning to create compelling brand narratives that drive long-term growth.
Creative Services
We create emotionally resonant marketing materials grounded in human connection. Our team develops strategic creative concepts, video content, and visual assets that break through industry clutter. From campaign development to execution, we ensure all creative elements align with brand strategy and business objectives.
Media Planning
Our performance media planning delivers precision-targeted campaigns across digital channels. We combine data analytics with strategic media buying to maximize brand visibility and generate qualified leads. Services include multi-channel campaign management and ROI-focused optimization strategies for B2B marketers.
Website Development
We build custom CMS platforms and optimize digital experiences to drive business results. Our services include website audits, UX design, and e-commerce development that align with brand strategy. We create intuitive interfaces that enhance customer journeys and support conversion goals.
Demand Generation
Our integrated demand generation programs address full buyer journeys through multi-phased campaigns. We develop nurturing strategies that move prospects from awareness to conversion using targeted content and channel-specific tactics tailored to complex B2B sales cycles.
People
Scott LoSasso
CEO
Scott leads Losasso Advertising with a focus on strategic growth and client success. With decades of marketing experience, he drives the agency's vision while maintaining hands-on client relationships. His leadership emphasizes innovation and measurable results.
Mark Hollingsworth
COO
As COO, Mark oversees daily operations and client service delivery. He ensures seamless execution of marketing programs while maintaining operational excellence. His expertise in B2B marketing strategy supports the agency's growth and client satisfaction initiatives.
David Fabbri
Chief Strategy Officer
David leads strategic planning and campaign development. With deep industry knowledge, he helps clients navigate complex marketing challenges. His strategic insights drive innovative solutions that deliver measurable business outcomes across diverse B2B sectors.
Melissa Wolf
Group Account Director
Melissa manages key client relationships and marketing strategies. She combines creative thinking with business acumen to develop effective campaigns. Her focus on client success ensures marketing initiatives align with organizational goals and market demands.
Kylie Wasserman
Creative Director
Kylie leads the creative team in developing compelling brand narratives and visual identities. Her award-winning approach combines artistic vision with strategic thinking to create impactful marketing materials that resonate with target audiences across industries.
Questions
What industries does Losasso Advertising specialize in?
We specialize in B2B marketing for manufacturing, technology, healthcare, financial services, and outdoor recreation industries with complex buyer journeys.
How long has Losasso Advertising been in business?
Losasso Advertising Integrated Marketing has been helping B2B brands succeed for over 35 years since our founding in 1988.
What marketing services do you offer?
We provide full-service marketing including brand strategy, creative development, media planning, website development, demand generation, and MarTech integration.
Do you work with international clients?
While based in Chicago, we serve clients across North America and have experience executing campaigns in international markets through strategic partnerships.
How do you measure campaign success?
We use data-driven metrics aligned with client goals including lead generation, conversion rates, brand awareness improvements, and overall ROI tracking.
Can you handle complex B2B marketing challenges?
Yes, complex B2B marketing is our specialty. We excel at simplifying technical messaging and creating campaigns that resonate with sophisticated buyers.
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