Business Details
Your Trusted Agricultural Marketing Partner
At Adfarm-Kansas City, we are deeply rooted in agriculture, combining real-world farming experience with cutting-edge marketing strategies to advance agribusinesses. Our team includes active farmers, former farm family members, and certified agricultural professionals who understand the industry's unique language and challenges. We leverage our proprietary Farm Voice panela network of over 400 North American farmersto deliver actionable insights that drive marketing accuracy and success. With expertise spanning brand development, digital tools, and market entry strategies, we serve clients from startups to global brands. Our approach integrates campaign architecture, creative development, and data analytics to create campaigns that resonate with producers.We specialize in helping clients navigate agricultural media metrics, customer buying cycles, and industry-specific challenges. Our work extends to public relations, social media management, and reputation building, ensuring brands connect authentically with their target audiences. Backed by decades of combined experience, we prioritize collaboration, agility, and measurable results. Clients trust us to act as an extension of their teams, delivering consistent ROI through strategic planning and execution. From technology relaunches to youth safety education initiatives, our passion for agriculture fuels every project we undertake.
Services
Ag Marketing Strategy
Brand Development
Market Research
Digital Campaigns
Public Relations
Highlights and features
- We combine active farming experience with deep marketing expertise.
- Our proprietary Farm Voice panel provides real-time agricultural insights.
- We specialize in navigating complex ag media metrics and buying cycles.
- Our team includes certified agronomists and industry-recognized researchers.
- We deliver measurable ROI through tailored, data-driven marketing strategies.
What people say
Passion and focus on agriculture
Nimble and responsive
Consistent ROI
Industry-recognized researchers
Authentic connections with farmers
Services
Ag Marketing Strategy
We develop tailored marketing strategies that bridge agricultural expertise with modern branding techniques. Our approach combines proprietary Farm Voice insights, market analysis, and campaign architecture to create actionable plans. Clients benefit from targeted messaging that resonates with tech-savvy producers and industry stakeholders.
Market Research
Our AgIntel team delivers data-driven agricultural insights through a proprietary farmer panel and analytics. We analyze buying cycles, product trends, and regional farming practices to uncover growth opportunities. This research informs strategic decisions for clients entering or expanding within the ag sector.
Digital Campaigns
We create immersive digital experiences including web design, video content, and social media strategies. Our campaigns leverage user experience principles and ag-specific platforms to engage modern agricultural audiences effectively across multiple digital channels.
Public Relations
Our PR services focus on building authentic connections between ag brands and their audiences. We develop messaging frameworks, manage media relations, and create crisis communication plans that align with agricultural values and industry expectations.
Event Management
We organize and execute agricultural events like Farm Voice conferences, connecting brands with producers and industry leaders. These events combine networking opportunities with educational content to strengthen market presence and foster industry relationships.
People
Matt Weeks
AgIntel Lead
Agricultural strategist with 20 years of experience, specializing in crop consulting and strategic planning. Holds a Bachelor of Science in Agronomy and completed the Kansas Agriculture and Rural Leadership program.
Ally Bosch
AgIntel Researcher
Plant biology expert with a background in biotechnology and agricultural research. Focuses on data analysis and market trend interpretation to support agribusiness strategies.
Alison Rasmussen
AgIntel Researcher
Veterinary biomedical scientist with dual master's degrees, applying scientific rigor to agricultural market analysis and client project execution across diverse farming sectors.
Bryce McKenzie
Director of Strategy
Marketing strategist with decade-long agricultural experience, combining family farm background with business administration expertise to develop effective marketing frameworks for ag clients.
Questions
What agricultural marketing services do you offer?
We provide brand strategy, digital campaigns, market research, and public relations tailored to agribusinesses.
How do you understand modern farming challenges?
Our team includes active farmers and certified agronomists who combine firsthand experience with data-driven insights.
Can you help startups enter the agricultural market?
Yes, we specialize in guiding startups through market entry, brand positioning, and targeted outreach.
What regions do you serve?
We operate from offices in Calgary, Fargo, Guelph, Kansas City, and Sonoma, serving North American clients.
How do you measure campaign success?
We use analytics, optimization tools, and ROI tracking to ensure measurable results for every campaign.
