Business Details
Outcome-Based B2B Marketing Services
Walker Sands is a B2B marketing and public relations agency that pioneered Outcome-Based Marketing (OBM), a philosophy centered on aligning marketing strategies with measurable business outcomes. With a focus on audience-centric approaches, we combine strategic research, creative storytelling, and data-driven execution to help clients achieve goals such as brand positioning, lead generation, and reputation management. Our team leverages deep expertise across industries like technology, healthcare, and manufacturing to deliver integrated campaigns that drive growth.Rooted in agility and innovation, we prioritize outcomes over channels, ensuring every tactic contributes to long-term success. Our services span brand strategy, digital marketing, content creation, and public relations, tailored to meet the unique needs of B2B clients. By emphasizing transparency, collaboration, and measurable results, we empower businesses to stand out in competitive markets and build lasting relationships with their audiences.
Services
Strategy Development
Public Relations
Digital Marketing
Creative Services
Content Strategy
Brand Positioning
Demand Generation
Marketing Automation
Industry-Specific Campaigns
Audience Research
Highlights and features
- We offer 20+ years of B2B marketing expertise across technology, healthcare, and manufacturing.
- Our team specializes in outcome-driven strategies that align marketing with business objectives.
- We provide full-service capabilities from PR to digital marketing and creative storytelling.
- Our agile approach adapts to evolving market demands and client needs.
- We prioritize data-driven insights to ensure measurable and impactful results.
Services
Outcome-Based Marketing Strategy
Our Outcome-Based Marketing (OBM) approach starts with defining clear business objectives, then aligns research, creative, and channel tactics to achieve measurable results. We focus on audience insights, competitive positioning, and agile execution to ensure every campaign drives growth. This method prioritizes long-term outcomes over short-term metrics, delivering sustainable success for B2B clients.
Strategic Communications
We craft data-driven public relations and media strategies to enhance brand visibility and credibility. Our services include press releases, media outreach, executive profiling, and social media campaigns tailored to B2B audiences. By leveraging industry relationships and storytelling, we position clients as thought leaders and drive engagement with key stakeholders.
Creative Services
Our creative team designs compelling campaigns, visual identities, and multimedia content for B2B brands. From graphic design to video production, we develop assets that resonate with technical audiences and support marketing objectives. Our work emphasizes clarity, innovation, and alignment with brand strategy to maximize impact across channels.
Digital Marketing
We execute full-funnel digital marketing campaigns, including paid media, SEO, and marketing automation. Our strategies optimize lead generation, nurture prospects, and drive conversions through targeted messaging and analytics. By integrating earned, owned, and paid media, we ensure cohesive and performance-driven results for B2B clients.
Content Strategy
We develop actionable content strategies that position clients as industry experts. Services include original research, editorial planning, sales enablement materials, and thought leadership campaigns. Our content drives engagement, supports sales pipelines, and reinforces brand authority through data-backed insights and storytelling.
People
Hannah Diaz
Senior Vice President, Growth
Hannah Diaz leads growth initiatives at Walker Sands, combining strategic vision with B2B marketing expertise to expand client partnerships and drive business development.
Questions
What is Outcome-Based Marketing (OBM)?
OBM is a B2B marketing philosophy that prioritizes measurable business outcomes over channel-specific tactics. We align strategies with client goals like lead generation, brand positioning, or reputation management to ensure every campaign drives growth.
What industries do you specialize in?
We focus on technology, healthcare, manufacturing, professional services, and supply chain/logistics. Our deep expertise in these sectors ensures tailored strategies that address industry-specific challenges and opportunities.
What services do you offer?
We provide strategy development, public relations, digital marketing, creative services, content strategy, and industry-specific campaigns. Our full-service approach integrates earned, owned, and paid media for cohesive results.
How do you measure campaign success?
We track progress against predefined business outcomes using metrics like lead quality, brand awareness, media placements, and revenue impact, ensuring transparency and accountability in every campaign.
Can you help with brand positioning?
Yes. We conduct audience research, competitive analysis, and messaging workshops to define your unique value proposition and establish a strong, differentiated market presence.
How do you approach B2B content creation?
We develop data-driven content strategies, including thought leadership, sales enablement materials, and multimedia campaigns, designed to engage technical audiences and support long-term brand authority.
