Business Details
50 Years
experience
Your Trusted Insurance Partner in Florida, VA
Friedman Associates has been providing comprehensive insurance solutions for nearly 50 years, serving clients in Virginia Beach, Norfolk, Chesapeake, and surrounding areas. Our agency specializes in commercial business insurance, personal insurance, life insurance, health insurance, and employee benefits, offering tailored coverage to meet diverse client needs. We prioritize face-to-face and virtual consultations to ensure personalized service, striving to simplify the insurance process and provide peace of mind. With decades of industry expertise, we work with A-rated carriers to deliver competitive coverage while maintaining a strong focus on customer satisfaction and long-term relationships. 
Services
Commercial Insurance
General Liability
Property Insurance
Personal Insurance
Life Insurance
Employee Benefits
Business Owners Policy
Professional Liability
Commercial Auto Insurance
Surety Bonds
Details
- Year established: 1976
Highlights and features
- We offer 50 years of experience in commercial and personal insurance solutions.
- Our team provides personalized service through face-to-face and virtual consultations.
- We work with A-rated carriers to ensure reliable coverage options for all clients.
- Our local expertise serves Virginia Beach, Norfolk, and Chesapeake businesses effectively.
- We guarantee competitive coverage analysis to optimize your insurance value.
What people say
Best market deal
Knowledgeable
Efficient
Fantastic staff
Competitive coverage
Services
Commercial Insurance
Friedman Associates provides tailored commercial insurance solutions protecting businesses from risks like property damage, liability claims, and cyber threats. Our agents work with A-rated carriers to design industry-specific programs that address unique business exposures. With decades of experience, we help companies analyze existing coverage and secure competitive policies that balance protection with cost efficiency.
General Liability
Our general liability insurance covers property damage, bodily injury, and advertising-related claims. This essential coverage protects businesses from financial losses due to lawsuits arising from accidents or contractual obligations. We help clients understand policy terms and secure appropriate limits to safeguard their operations while meeting contractual requirements with confidence.
Employee Benefits
We develop customized employee benefits programs including health, dental, disability, and retirement plans. Our experts stay current with Affordable Care Act regulations to ensure compliance while helping businesses create competitive packages that attract talent. As an extension of our clients' HR departments, we handle all aspects of benefits administration and carrier coordination.
Surety Bonds
Friedman Associates offers instant-issue and specialized surety bonds including license/permit, notary, ERISA, and business service bonds. These financial guarantees protect clients and their customers by ensuring contractual obligations are met. We help businesses understand bonding requirements and secure appropriate coverage to enhance credibility and meet project specifications.
Personal Insurance
Our personal insurance services protect individuals' assets through auto, home, life, and recreational vehicle policies. We provide comprehensive risk management solutions tailored to life stages, combining coverage for protection with peace of mind. As independent agents, we access multiple carriers to find personalized solutions that balance quality coverage with affordable premiums.
People
Howard Friedman
President
With over 30 years in property and casualty insurance, Howard specializes in construction, auto service, and restaurant risks. A University of Tennessee graduate, he brings deep local market knowledge and leadership to Friedman Associates.
Brad Johnson
Vice President / Commercial Lines Producer
Brad has 20+ years of B2B sales experience, providing insurance solutions for contractors, restaurants, manufacturers, and government contractors. A Virginia Beach native and Old Dominion University graduate, he focuses on local business needs.
Shayna Underwood
Commercial Lines Producer
Shayna leverages B2B sales expertise from recruiting to deliver commercial insurance solutions. With a communications degree from Longwood University, she emphasizes consultative relationships and client availability across industries.
Chad Knapp
Employee Benefits Director
Chad brings 23+ years of insurance experience, including specialized knowledge of voluntary benefits from Aflac. A graduate of East Carolina University, he provides comprehensive employee benefits guidance to businesses in Virginia Beach.
John Woleben
Employee Benefits Producer
With 43 years of experience in corporate and personal life insurance, John offers deep expertise in retirement planning and estate strategies. He holds leadership roles in multiple professional associations and serves as a continuing education instructor.
Questions
What types of insurance does Friedman Associates offer?
We provide commercial insurance, personal insurance, life insurance, employee benefits, professional liability, and surety bonds to meet diverse business and individual needs.
How can I get a competitive insurance quote?
Contact our agents for personalized analysis—we compare multiple carriers to find optimal coverage and pricing tailored to your specific requirements.
Do you offer virtual insurance consultations?
Yes, we provide flexible communication options including virtual meetings, phone consultations, and email correspondence to accommodate client schedules.
What areas do you serve?
While based in Florida, VA, we serve clients throughout Virginia including Virginia Beach, Norfolk, and Chesapeake with both commercial and personal insurance solutions.
Are your insurance agents licensed professionals?
Yes, our team includes certified professionals with designations like CPCU, CBIA, and specialized training across all insurance product lines we represent.
