Business Details
50+ Years
experience
Your Trusted Source for Fresh Produce in Watsonville, CA
Since 1937, Watsonville Coast Produce has been committed to delivering high-quality fresh fruits and vegetables to customers across California. Our dedication to excellence has helped us grow from a small operation into a regional industry leader, serving diverse clients with reliable wholesale distribution. We prioritize not only product quality but also sustainable practices, including a solar-powered facility and extensive recycling programs. Our team of experienced professionals ensures every client receives personalized service tailored to their business needs. With over 85 years of combined industry expertise, we maintain rigorous food safety standards through USDA and Primus GFS certifications.Our state-of-the-art 44,000-square-foot warehouse with five computer-controlled coolers guarantees optimal storage conditions for all produce. We demonstrate authoritativeness through innovative solutions like our advanced banana ripening rooms and specialized organic handling certification. Our commitment to community extends beyond business through food donations exceeding one million pounds to local food banks. Transparency in operations is maintained through clear communication channels and documented safety protocols. This combination of experience, technical capabilities, and ethical practices establishes us as a trusted partner for businesses seeking dependable produce distribution.
Services
Organic Produce
Conventional Produce
Banana Distribution
Food Safety Programs
Sustainable Practices
Details
- Year established: 1937
Highlights and features
- 85+ years of combined experience in fresh produce distribution
- Certified food safety programs with USDA and Primus GFS audits
- Solar-powered facility with 75% landfill reduction through recycling
- Specialized organic produce handling certified by ASCO
- State-of-the-art temperature-controlled storage facilities
Associations and certifications
- USDA
- Primus GFS
- ASCO
Services
Organic Produce
We distribute certified organic fruits and vegetables with specialized handling procedures. Our ASCO-certified organic program ensures proper storage and traceability from farm to customer. This service caters to retailers and restaurants requiring verified organic products with complete supply chain transparency.
Banana Distribution
Our advanced ripening facilities deliver bananas at precise ripeness stages. We offer multiple varieties including Fair Trade, organic, and specialty options like baby bananas and plantains. Temperature-controlled storage ensures consistent quality for both standard and specialty banana requirements.
Food Safety Programs
We maintain USDA and Primus GFS certifications with documented food safety protocols. Our audit-tracked systems cover handling, storage, and distribution processes. This service provides clients with verifiable safety assurances through accessible certification documentation and traceability records.
Sustainable Practices
Our solar-powered facility generates energy for operations while reducing landfill waste by 75% through comprehensive recycling. This service includes eco-conscious distribution methods and community food donation programs that support local sustainability initiatives.
Conventional Produce
We offer a complete line of conventional fresh fruits and vegetables with optimized storage conditions. Our temperature-controlled facilities maintain product freshness through five specialized coolers. This service provides cost-effective distribution solutions for businesses prioritizing quality produce without organic certification.
People
Gary Manfre
Owner
Third-generation produce industry leader with 45+ years of wholesale experience. Expanded company from 7 to 100+ employees while maintaining family values. Known for fostering long-term staff relationships and industry innovation.
David Garcia
Banana Buyer and Ripener
Specializes in banana ripening technology with expertise in color-controlled delivery. Manages state-of-the-art ripening rooms to ensure optimal fruit quality. Direct contact for specialty banana varieties and ripening requirements.
Questions
What produce varieties do you offer?
We distribute conventional and organic fruits/vegetables including specialty items like Fair Trade bananas, plantains, and unique varieties such as Manzano bananas.
Are your operations certified for food safety?
Yes, we maintain USDA and Primus GFS certifications with documented safety protocols accessible on our Food Safety Page.
How do you support sustainability?
Our solar-powered facility reduces landfill waste by 75% through recycling programs and donates over one million pounds of produce annually to local food banks.
What are your business hours?
Sales team available Monday-Friday 5am-7pm, Saturday 5am-1pm, Sunday noon-7pm. Warehouse open Monday-Friday 6am-3pm.
