Business Details
Your Trusted Advertising & PR Partner in New York
MSA Advertising & Public Relations is a full-service media buying, advertising, and public relations agency headquartered in Manhattan's Flatiron district. With decades of experience, we specialize in healthcare marketing, multilingual advertising, and data-driven campaign strategies. Our team has successfully managed high-profile clients like Samsung, Food Bank for New York City, and Orrefors-Kosta Boda, delivering measurable results through innovative media placements. We offer comprehensive services spanning TV, radio, digital, and out-of-home advertising, supported by in-house market research and consumer testing capabilities. As a Certified Google Partner, we leverage cutting-edge digital tools for SEO, targeted advertising, and social media management.Our track record includes securing major media placements and generating billions of impressions for public health campaigns. We maintain strong relationships with national media outlets and specialize in creating culturally relevant campaigns across 10+ languages. Our Emerging Business Enterprise certification from NYC's Department of Small Business Services underscores our commitment to excellence. We combine creative thinking with strategic execution to maximize client ROI across traditional and emerging media platforms.
Services
Media Buying
Public Relations
Digital Marketing
Multilingual Advertising
Campaign Development
Market Research
Social Media Management
Event Marketing
Outdoor Advertising
Healthcare Marketing
Highlights and features
- We specialize in healthcare marketing with proven $40M+ media budget expertise
- Our team creates culturally relevant campaigns in 10+ languages
- Certified Google Partner for digital marketing excellence
- We've generated over 2 billion impressions for public health campaigns
- Award-winning out-of-home advertising strategies with measurable ROI
Associations and certifications
- Google Partner
- Emerging Business Enterprise (EBE)
Services
Media Buying
Our media buying experts negotiate optimal placements across TV, radio, digital, and out-of-home platforms. We leverage industry relationships to secure premium inventory at competitive rates while ensuring maximum audience reach. Our data-driven approach combines traditional and emerging media channels for comprehensive campaign coverage.
Public Relations
We craft compelling narratives that generate media coverage and build brand authority. Our PR strategies combine press outreach, content creation, and event marketing to secure placements in top-tier publications. We measure success through media value calculations and audience engagement metrics.
Digital Marketing
As Google Certified professionals, we develop targeted digital campaigns using SEO, PPC, and social media strategies. Our approach integrates cross-device tracking and performance analytics to optimize ROI. We create custom video content and manage multi-platform advertising efforts.
Multilingual Advertising
We develop culturally relevant campaigns in 10+ languages including Spanish, Chinese, and Russian. Our approach combines language-specific media placements with culturally tailored messaging to maximize community engagement and campaign effectiveness across diverse demographics.
Campaign Development
We create comprehensive marketing strategies combining traditional and innovative tactics. Our process includes market research, consumer testing, and performance tracking to ensure measurable results. We specialize in high-impact public health campaigns and product launches.
Questions
What industries does MSA Marketing specialize in?
We specialize in healthcare marketing, public relations, and multilingual advertising campaigns for clients ranging from Fortune 500 companies to nonprofit organizations.
Can you handle large-scale public health campaigns?
Yes, we've successfully executed citywide health initiatives like NYC Test + Trace, generating over 2 billion impressions through integrated media strategies.
Do you offer multilingual advertising services?
We create culturally relevant campaigns in 10+ languages including Spanish, Chinese, Russian, and Haitian Creole for diverse audience engagement.
Are you a certified Google marketing partner?
Yes, we're a Certified Google Partner with expertise in search engine optimization, digital advertising, and performance tracking technologies.
What types of media placements do you manage?
We handle TV, radio, digital, out-of-home, and print media placements with expertise in negotiating added-value components for maximum ROI.
Can you help with product launches?
We specialize in high-profile product launches, including Samsung's Times Square event activation and Fragoli liqueur's market entry strategy.
