Business Details
24 Years
experience
Your Trusted Decorative Plaster Partner
PlasterCenter is a fine finishing studio located in Minneapolis, Minnesota, specializing in lime and acrylic plasters for decorative finishes. We provide precise color matching, custom color creation, and finish development tailored to both professional contractors and DIY enthusiasts. Our multi-level educational programs and resources empower applicators to master techniques through personalized training, small group sessions, and collaborative workshops. With a focus on innovation, we source international products and application methods to enhance creative possibilities for residential and commercial spaces. Our team prioritizes exceptional customer service and technical support, helping clients build successful projects and businesses.For over two decades, we have served as a trusted partner for architects, designers, and independent retailers, offering earth-friendly, durable decorative wall systems. Our showroom features Novacolor products, including mineral coatings, synthetic finishes, and continuous wall systems designed for modern and historic structures. Whether you're a seasoned contractor or a DIY beginner, our experts guide you from concept to completion. We maintain partnerships with MIFF to deliver superior retail-level support while advancing sustainable finishing solutions. Our physical location at 2525 Nevada Ave N Suite 205 in Golden Valley serves as a hub for product exploration, hands-on learning, and creative inspiration.
Services
Decorative Plaster Application
Color Matching Services
Professional Training Programs
Product Consultation
Finish Development
Details
- Year established: 2002
Highlights and features
- We offer personalized one-on-one training for all skill levels
- Our team provides expert technical support for decorative finishes
- We feature eco-friendly Novacolor products tested for durability
- We maintain partnerships with international finishing innovators
- Our staff has decades of combined experience in plaster applications
Services
Decorative Plaster Application
We provide expert decorative plaster application techniques for both interior and exterior surfaces. Our specialists work with lime and acrylic plasters to create textured, multi-tone finishes that enhance architectural spaces. Clients receive guidance on product selection, surface preparation, and application methods to achieve professional results for residential or commercial projects.
Color Matching Services
Our advanced color matching system creates precise custom hues for plaster and paint applications. Using state-of-the-art technology, we develop color formulas that maintain consistency across different lighting conditions. This service helps designers and contractors achieve unique aesthetic visions while ensuring color accuracy for both small and large-scale projects.
Professional Training Programs
We offer comprehensive training programs for professionals and DIY enthusiasts. Our curriculum includes personalized one-on-one sessions, small group instruction, and group workshops covering plaster application techniques, finish development, and product usage. These programs equip participants with practical skills to execute high-quality decorative finishes confidently.
Product Consultation
Our experts provide detailed product consultation for decorative finishing materials. We help clients choose appropriate plasters, coatings, and application tools based on project requirements, environmental factors, and desired aesthetics. This service ensures optimal material performance while considering sustainability and durability requirements for different applications.
Finish Development
We specialize in creating custom finish recipes for unique decorative effects. Our team develops innovative plaster formulations and application techniques that combine traditional methods with modern technology. This service supports creative expression while maintaining functional properties like moisture permeability and surface durability for both contemporary and historic structures.
People
Drew Beninati
Founder & Director
With over 20 years in decorative finishes, Drew established PlasterCenter to bridge traditional techniques with modern applications. He oversees product development and training programs while maintaining industry partnerships.
Beth Schafer-Swinton
Novacolor Specialist
As certified professional instructor, Beth provides technical expertise on Novacolor products. She conducts training sessions and offers consultation on decorative finish applications for residential and commercial projects.
Mave Alft
Creative Director
Mave leads design innovation at PlasterCenter, developing new application techniques and finish recipes. With a background in architectural design, she helps clients achieve unique aesthetic solutions through decorative plasters.
Questions
What types of plaster products do you carry?
We specialize in Novacolor's decorative plasters including lime paints, acrylic finishes, and continuous wall systems for both interior and exterior applications.
Do you offer training for beginners?
Yes, we provide personalized one-on-one training sessions and small group workshops for all skill levels, from DIY enthusiasts to professional contractors.
Can you help match specific paint colors to plaster finishes?
Our advanced color matching system creates precise custom hues for plaster applications, ensuring consistency across different lighting conditions and surfaces.
Are your products environmentally friendly?
Yes, we prioritize eco-friendly options including Novacolor's breathable mineral coatings and synthetic finishes that meet strict environmental standards.
Do you serve both residential and commercial clients?
We support both residential and commercial projects with tailored solutions for decorative finishes, from single rooms to large-scale developments.
