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Business Details
43 Years
experience
Expert Hotel Management & Consulting Services
Founded in 1983, De Palma Hotel has established itself as a leading national hotel management company with a legacy of excellence spanning over four decades. Our expertise encompasses hotel operations, turnarounds, development, and specialized asset management, serving independent owners, investment groups, and financial institutions. We prioritize quantifiable improvements in operating profits, cash flow, and asset values through a combination of industry knowledge, ethical practices, and innovative strategies. Our four pillarsKnowledge, Service, Communication, and Ethicsguide every decision, ensuring transparency, professionalism, and client-centric outcomes. With hands-on leadership and a focus on guest satisfaction, we have transformed properties into thriving establishments, earning recognition for exceptional performance and client trust.

Our teams deep understanding of franchisor requirements, financial metrics, and market dynamics enables tailored solutions that drive sustainable growth. From pre-opening development to receivership services, we deliver comprehensive support that aligns with owners goals while maintaining brand standards and operational efficiency. Our case studies demonstrate measurable success in improving guest satisfaction scores, revenue metrics, and market positioning across diverse hotel categories.
Services
Hotel Turnarounds Asset Management Preopening Development Technical Services Receivership Sales & Marketing Food & Beverage Accounting Debt & Equity Sourcing Expert Witness
Details
  • Year established: 1983
Highlights and features
  • We have over 40 years of experience in hotel management and turnarounds.
  • Our services span the full lifecycle of hotel operations, from preopening to asset repositioning.
  • We guarantee measurable improvements in occupancy, ADR, and RevPAR.
  • Our team maintains brand compliance and operational excellence across all properties.
  • We offer nationwide REO management and receivership expertise for distressed assets.
What people say
Best Hotel Opening Top 10 Deltas 65% revenue increase Exceeded occupancy goals Outstanding guest satisfaction
Services
Hotel Turnarounds
De Palma Hotel specializes in transforming underperforming hotels through targeted strategies that enhance operational efficiency and guest satisfaction. Our team identifies performance gaps, implements data-driven solutions, and restores profitability while maintaining brand standards. With decades of experience, we deliver measurable improvements in occupancy, ADR, and RevPAR for distressed properties.
Asset Management
We provide comprehensive asset management services focused on maximizing returns for hotel owners and investors. Our approach includes financial analysis, performance benchmarking, and strategic planning to optimize cash flow and asset value. By aligning operational goals with market trends, we ensure long-term profitability and sustainable growth for diverse hotel portfolios.
Preopening Development
DePalma guides clients through every phase of hotel preopening, from staffing and training to brand compliance and marketing. Our expertise ensures seamless transitions to full operations, with a focus on group sales and business transient growth. We leverage industry partnerships to achieve successful openings that meet franchisor standards and exceed performance expectations.
Receivership Services
Our receivership services combine legal compliance with operational expertise to manage distressed hotel assets effectively. We secure properties, assess financial health, and implement value-creation plans while maintaining stakeholder communication. With a track record of improving GSS scores and brand audit results, we restore operational stability and position assets for successful disposition.
Technical Services
DePalma offers specialized technical services covering accounting, food and beverage management, and maintenance oversight. Our team ensures compliance with financial reporting standards, optimizes F&B operations, and maintains property infrastructure to enhance guest experiences. These services support day-to-day operations while aligning with long-term profitability goals.
People
Brian DePalma
Chief Executive Officer
Brian DePalma leads De Palma Hotel with a legacy of hospitality innovation, leveraging decades of industry experience to drive strategic growth and client success across national hotel portfolios.
Chris DePalma
EVP HR
Chris DePalma oversees human resources, focusing on talent development and organizational culture to support DePalma's commitment to exceptional guest experiences and team excellence in hotel management.
Brian Gessner
SVP of Operations
Brian Gessner directs operations with expertise in hospitality trends, ensuring seamless property management and adherence to brand standards while driving performance improvements across DePalma's hotel portfolio.
Kaley Barnard
SVP Corporate Sales
Kaley Barnard leads corporate sales initiatives, building strategic partnerships and expanding market reach to enhance revenue streams for DePalma's managed properties through innovative sales strategies.
Chrystal Nash
Director of Accounting
Chrystal Nash manages financial operations, ensuring accurate reporting and compliance while optimizing fiscal strategies to support DePalma's clients in achieving their profitability goals.
Questions
What types of hotels does DePalma manage?
We manage full-service, limited-service, extended-stay, and convention hotels nationwide, adapting strategies to meet the unique needs of each property and ownership group.
How does DePalma improve hotel performance metrics?
We implement data-driven strategies focused on operational efficiency, guest satisfaction, and revenue optimization, resulting in measurable improvements in occupancy, ADR, and RevPAR for our clients.
Do you offer REO management services?
Yes, we specialize in REO management and receivership for distressed hotel assets, providing comprehensive solutions from property assessment to disposition planning.
What is included in your complimentary hotel evaluation?
Our evaluation includes financial analysis, market benchmarking, property inspections, and recommendations for improving performance and asset value without upfront costs.
How does DePalma handle hotel preopenings?
We manage all aspects of preopening, including staffing, training, brand compliance, and marketing, ensuring a smooth transition to full operations while meeting performance targets.
What sets DePalma apart from other hotel management companies?
Our four decades of experience, personalized approach, and proven track record in turning around underperforming properties distinguish us as a trusted partner in hospitality management.