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32 Years
experience
Your Trusted Organic Grocery Store in Tampa Bay
Rollin Oats has been a trusted provider of organic and natural foods in Tampa Bay since 1994. Founded by Bert Swain and Larry Schwartz, our mission is to make high-quality health foods accessible to our community through two locations in St. Petersburg and Tampa. We prioritize locally sourced, organic, and non-GMO products while maintaining a 10% discount off MSRP on all items. Our knowledgeable staff curates over 14,000 square feet of wellness products, fresh produce, and prepared meals across our markets and cafs. We support local producers and offer bulk food departments, catering services, and seasonal menus featuring vegan and gluten-free options.

With decades of combined experience in natural foods, we ensure transparency in sourcing and preparation, avoiding artificial additives. Our commitment to community health extends to partnerships with local brands like Mother Kombucha and Samis Bakery. Operating extended hours seven days a week, we provide convenient access to healthy living solutions. Our team fosters genuine connections through personalized service, special orders, and product education. As Tampa Bay's longest-running independent health food grocer, we remain dedicated to nourishing families while promoting sustainable practices.
Services
Organic Grocery Caf Bulk Foods Wellness Products Catering
Details
  • Year established: 1994
Highlights and features
  • We've specialized in organic foods since 1994 with two Tampa Bay locations
  • All products priced 10% below MSRP for everyday affordability
  • Prioritize local sourcing with partnerships across Tampa Bay producers
  • Offer 100% organic produce and products free from artificial additives
  • Knowledgeable staff provides personalized product recommendations and wellness guidance
What people say
Best health food market Knowledgeable staff Organic produce Local products Fresh prepared meals
Services
Organic Grocery
Our organic grocery departments in Tampa and St. Petersburg offer 14,000+ square feet of 100% organic produce, non-GMO products, and wellness items. We prioritize local sourcing from Tampa Bay producers while maintaining strict quality standards that exclude artificial additives. Customers benefit from everyday 10% discounts off MSRP across all inventory.
Caf
Rollin Oats Cafs serve freshly prepared, all-natural meals daily with vegan and gluten-free options available. Our house recipes avoid hormones, antibiotics, and artificial ingredients while supporting local food producers. Both locations feature indoor and outdoor dining areas with extended service hours seven days weekly.
Bulk Foods
Our bulk food departments provide organic grains, nuts, and specialty ingredients with customizable quantities. This sustainable shopping option reduces packaging waste while offering cost-effective solutions for health-conscious consumers. Staff assistance is available for product recommendations and dietary guidance.
Wellness Products
We curate vitamins, supplements, and body care products meeting strict organic and non-GMO standards. Our wellness inventory supports holistic health approaches through carefully vetted brands and locally produced items. Knowledgeable staff provide guidance on product selection and usage.
Catering
Holiday catering services feature seasonal menus with organic, locally sourced ingredients. We accommodate special dietary requirements including vegan and gluten-free options. Advance orders ensure fresh preparation for Tampa Bay events, with delivery and pickup options available.
People
Bert Swain
Co-Founder
Bert Swain co-founded Rollin Oats in 1994 after working in specialty foods and co-owning a New Orleans coffee and herbs store. His expertise in natural products and community-focused business practices shaped the company's commitment to quality and accessibility.
Larry Schwartz
Co-Founder
Larry Schwartz co-founded Rollin Oats following food service experience and prior ownership of a neighborhood bar. His operational background complemented Bert Swain's product expertise, establishing the foundation for Tampa Bay's premier health food market.
Robert Forgas
Tampa Location Manager
Robert Forgas manages the Tampa Rollin Oats location, overseeing daily operations and customer service. With extensive experience in natural foods retail, he ensures consistent implementation of the company's quality standards and community values.
Questions
What makes Rollin Oats different from other grocery stores?
We specialize in 100% organic produce and natural products with a 10% MSRP discount. Our focus on local sourcing, elimination of artificial additives, and community partnerships distinguish us from conventional grocers.
When did Rollin Oats open its first location?
Rollin Oats opened its first store in St. Petersburg, Florida in July 1994. We expanded to Tampa in 2008, becoming Tampa Bay's longest-running independent health food market.
What dietary options do you offer?
We provide extensive vegan, gluten-free, dairy-free, and keto options across groceries and café menus. Our inventory includes specialty items for raw food diets and other specific wellness requirements.
Do you offer catering services?
Yes, we provide holiday catering with seasonal menus featuring organic, locally sourced ingredients. Advance orders are available for pickup or delivery across Tampa Bay.
How do you support local businesses?
We partner with Tampa Bay producers like Mother Kombucha and Samis Bakery. Our shelves feature local brands whenever possible, helping community makers reach new customers while maintaining strict quality standards.
What are your store hours?
St. Petersburg location: Mon-Fri 8am-9pm, Sat 9am-8pm, Sun 10am-7pm. Tampa location: Mon-Fri 8am-8pm, Sat 9am-7pm, Sun 10am-7pm.