Alima Pure

read moreAlima Pure is the best choice if you'd prefer not to know you're wearing any foundation at all. Containing just four ingredients, this lightly mattifying powder forms a veil over your skin, rather than sinking into your pores, so your skin can actually breathe. Think silk vs. Spandex, but on your face. Consider this your non-toxic, go-to luxury lipstick. Alima Pure's velvety formula gives incredible color to lips, all while healing chapped skin with nourishing ingredients. Even better: They've managed to thoughtfully formulate a full and inclusive shade range of satin matte foundation, which happens to be their best-selling product.

read moreKate O'Brien founded Alima Pure in 2004 in her attic, when the natural beauty landscape was very different. She wasn't a makeup artist or beauty industry insider. She was a mother and a kindergarten teacher. As a woman owned and run company, empowering and connecting with women has always been at the forefront of what we do. We believe that your makeup should be able to do many things at once, just like you. Makeup should enhance what you love most about yourself without hiding who you are. We make makeup that doesn't compromise.