Bluefish Fitness Club

We began business in April 2004 as V with the defining line, Strength, Life, Purpose. Our original concept was to establish a club that catered to the young, upwardly mobile folks here in town. As we grew, however, the club seemed to take on a life of its own. Over time, we became the club in town for the upscale adult. Our original target market, those in the 24-40 age group, was replaced with a more adult market and atmosphere. As of now, our core membership is in the 35-55 age selection.