Dierbergs

Dierbergs took root in 1854 when a general merchant exchange opened on Olive Street Road, just E of where Highway 270 crosses Olive today. The store sold kerosene, flour, sugar, seasonings, boots and shoes, fabric and clothing, hardware and other staples. It was a reflection, much like Dierbergs stores today, of the demands and requirements of its clients. William Dierberg (grandfather of chairman Bob Dierberg) purchased the store in 1914. In 1929, William turned the business over to his two sons, Bill and Fred.