Naturalizer
Shoe Store in San Mateo, CA
In 1927, during a decade of tremendous cultural shifts and progressive thinking, Brown Shoe launched a women's footwear line with the radical idea of combining current fashion with comfort features. Naturalizer became one of the 1st shoe brands that women could turn to for feminine style they coveted and comfort they thought was impossible to attain. The recent suffrage movement had provided women with new-found freedoms and, as hemlines became shorter and shoes became the focus of fashion.