Vitamin Cottage Natural Grocer

Vitamin Cottage was set up in 1955 by Margaret and Philip Isely when they borrowed $200 from Margaret's mother. They began by going door-to-door in Golden, Colorado, selling whole-grain bread and lending nutrition education books to people they met. The Isely's knew that after reading the books, those same people would be open to ordering vitamins and bulk foods. So a week later, they would return to take additional orders for those items, which they sold on consignment from a local health food distributor.