Business Details
32 Years
experience
Freshly Baked Pretzels & More at Wetzel's Pretzels
Founded in 1994 by Bill Phelps and Rick Wetzel, our company has grown from a single Southern California bakery to a globally recognized brand with over 340 locations. We pioneered the concept of hand-rolled, freshly baked pretzels served hot from the oven, maintaining our original commitment to quality through daily dough preparation and in-store baking. Our menu innovation has expanded to include signature items like Wetzel Dogs, Cin-A-Bitz, and Cheese Pretzels while preserving our core values of consistency and customer satisfaction.With locations at premier destinations including Disneyland Resort and Walt Disney World Resort, we combine tradition with continuous improvement through new offerings like Twisted Pretzel creations. Our 30-year track record demonstrates expertise in food service operations, while our franchise model and mobile catering services showcase our adaptability to evolving consumer preferences.
Services
Pretzel Dips
Wetzel Dogs
Cin-A-Bitz
Cheese Pretzels
Food Trucks
Rewards Program
Franchise Opportunities
Details
- Year established: 1994
Highlights and features
- We've perfected pretzel-making since 1994 with daily fresh dough preparation
- Our menu features 30+ innovative pretzel creations
- We operate in 340+ locations across the United States and internationally
- Our food trucks bring fresh pretzels to special events nationwide
- Our rewards program offers exclusive benefits to loyal customers
Services
Pretzel Dips
Our Pretzel Dips feature freshly baked pretzel bites served with house-made sweet glaze and other signature dipping sauces. This shareable treat combines traditional pretzel texture with innovative flavor combinations. Perfect for groups or individual indulgence, these warm dips are made daily using the same dough as our original pretzels.
Wetzel Dogs
Pioneering the pretzel-wrapped hot dog category, our Wetzel Dogs deliver a perfect balance of savory and salty. Each all-beef frankfurter is wrapped in our signature pretzel dough and baked to golden perfection. This handheld meal option has become a staple menu item since its 1996 introduction.
Food Trucks
Our branded food trucks bring the Wetzel's Pretzels experience to events nationwide. Equipped with full bakery capabilities, these mobile units serve freshly made pretzels at festivals, weddings, and corporate events. Each truck maintains the same quality standards as our brick-and-mortar locations.
Cheese Pretzels
This innovative offering features our classic pretzel topped with melted cheese and various savory toppings. Introduced to satisfy cheese lovers, this menu item combines traditional pretzel texture with modern flavor profiles. Available in multiple varieties to suit different taste preferences.
Cin-A-Bitz
Cin-A-Bitz are bite-sized pretzel pieces served with sweet cinnamon glaze for dipping. This shareable snack option maintains our commitment to fresh preparation while offering a fun, interactive dining experience. The cinnamon-sugar combination creates a popular sweet pretzel alternative.
Questions
What makes Wetzels Pretzels different from other pretzel chains?
We hand-roll and bake fresh pretzels daily in each location, maintaining quality since 1994.
Do you offer gluten-free pretzel options?
Currently we don't offer gluten-free pretzels, but we provide nutritional information to help customers make informed choices.
Where can I find Wetzels Pretzels locations?
We operate 340+ locations nationwide including major theme parks and shopping centers, with food trucks available in select areas.
Can I customize my pretzel order?
While we offer standard menu items, many locations allow basic customization through topping choices and dipping sauce selections.
Do you offer catering services for special events?
Yes, our food trucks provide catering services for weddings, festivals, and corporate events with full pretzel menu availability.
How does the Wetzels Rewards program work?
Our rewards program gives points for purchases, birthday bonuses, and exclusive promotions through our mobile app.
