Business Details
11 Years
experience
Strategic Marketing & Research Solutions in Des Moines, Iowa
On Point Strategies is a strategic marketing firm with deep market research expertise, uniquely positioned to help organizations connect with their target audiences. We combine marketing strategy with actionable research insights to build strong brands, foster customer loyalty, and deliver measurable results. Our approach centers on the 'voice of the customer,' ensuring every marketing initiative prioritizes exceptional client experiences. With over 25 years of experience across corporate, nonprofit, and government sectors, we specialize in creating data-driven marketing programs that align with business goals. Our services include strategic planning, integrated marketing campaigns, and employee engagement programs that reinforce brand promises.We help businesses answer critical questions about market differentiation, customer behavior, and effective marketing tactics in an evolving digital landscape. Headquartered in Des Moines, Iowa, we serve diverse industries including healthcare, technology, financial services, and economic development. Our commitment to innovation keeps clients ahead of trends in social media, online research, and emerging marketing tools. We measure success through client satisfaction and the tangible impact of our marketing solutions.
Services
Strategic Planning
Market Research
Marketing Communications
Personal Marketing Planning
Business Industry Solutions
Details
- Year established: 2015
Highlights and features
- We have 25+ years of experience in corporate, nonprofit, and government marketing sectors.
- Our unique combination of marketing strategy and market research expertise delivers actionable insights.
- We prioritize the 'voice of the customer' in every marketing initiative we develop.
- Our integrated programs align marketing efforts with measurable business outcomes.
- We specialize in helping organizations navigate evolving marketing landscapes with precision.
Services
Strategic Planning
Our strategic planning service develops comprehensive marketing roadmaps tailored to business objectives. We analyze market dynamics, competitive landscapes, and customer insights to create actionable plans that drive growth. Clients benefit from prioritized initiatives that maximize marketing ROI while maintaining brand consistency across all touchpoints.
Market Research
We deliver actionable market research combining qualitative and quantitative methodologies. Our approach uncovers customer motivations, market trends, and competitive advantages through surveys, focus groups, and data analysis. Clients receive clear recommendations that inform marketing decisions and improve customer engagement strategies.
Marketing Communications
Our integrated marketing communications programs create cohesive brand experiences across digital and traditional channels. We develop targeted campaigns that align with strategic goals while ensuring consistent messaging. Clients gain measurable results through multi-channel execution and performance tracking.
Personal Marketing Planning
This service aligns internal teams with marketing objectives through ambassadorship programs. We develop frameworks that empower employees to consistently represent brand values in customer interactions. Clients experience improved service delivery and stronger brand authenticity through staff training and goal alignment.
Business Industry Solutions
We provide industry-specific marketing solutions across healthcare, technology, financial services, and more. Our cross-sector experience informs tailored strategies that address unique market challenges. Clients benefit from proven approaches adapted to their specific industry requirements and regulatory environments.
People
Tamara
Founder & President
Tamara brings 25+ years of marketing leadership across corporate, nonprofit, and government sectors. She specializes in strategic planning and market research integration, helping organizations achieve measurable growth through customer-centric approaches.
Questions
What industries do you specialize in?
We serve healthcare, technology, financial services, professional services, nonprofits, government entities, and economic development organizations.
How do you measure marketing success?
We use data-driven metrics aligned with client objectives, including brand awareness improvements, lead generation increases, and customer satisfaction scores.
What makes your approach unique?
Our combination of marketing strategy and market research expertise ensures every recommendation is grounded in actionable consumer insights.
Do you work with small businesses?
Yes, we tailor services for organizations of all sizes, from startups to Fortune 500 companies across multiple sectors.
How long do typical engagements last?
Project durations vary from 3-month strategy development to ongoing annual marketing program support based on client needs.
