Business Details
Trusted B2B Growth Marketing Agency in Des Moines, IA
At Two Rivers Marketing, we have dedicated ourselves to driving measurable growth for B2B brands through integrated strategies that align marketing, sales, and dealer networks. With over 25 years of experience, our agency has evolved into a national leader in B2B marketing, combining interdisciplinary expertise in strategic planning, content creation, and digital solutions to deliver results. Our team of 110+ professionals prioritizes client success by resolving operational challenges, amplifying effective tactics, and developing targeted campaigns that resonate with audiences.We maintain a collaborative culture that values continuous learning and empowers associates to shape their professional paths while delivering innovative solutions. Our proven methodology focuses on measurable outcomes, ensuring that every initiative contributes directly to our clients' market share expansion and long-term success.
Services
Strategic Planning
Content Marketing
Channel Marketing
Public Relations
Digital Marketing
Media Planning
Creative Branding
Website Development
Email Marketing
SEO Solutions
Highlights and features
- 25+ years of specialized B2B marketing expertise
- Proven ROI through integrated sales and marketing alignment
- 110+ experienced professionals dedicated to B2B solutions
- Channel partner strategies that empower dealer networks
- Customized approaches for technical product marketing
Services
Strategic Planning
Our strategic planning process starts with clear business objectives and develops comprehensive roadmaps to align marketing efforts with sales goals. We combine market research with competitive analysis to create actionable plans that drive measurable growth. Our approach emphasizes flexibility and continuous optimization to adapt to changing market conditions while maintaining focus on key performance indicators.
Content Marketing
We develop targeted content strategies that engage technical audiences through thought leadership, case studies, and educational materials. Our team creates compelling narratives that position clients as industry experts while addressing specific buyer journey stages. All content is optimized for digital channels and designed to generate qualified leads through valuable, solution-focused messaging.
Channel Marketing
Our channel marketing solutions empower dealer networks with localized campaigns, sales enablement tools, and brand consistency programs. We implement training initiatives and performance tracking systems to enhance channel partner effectiveness. The result is stronger brand representation and increased market share through coordinated regional and national marketing efforts.
Public Relations
We build strategic PR campaigns that enhance brand visibility through media outreach, thought leadership positioning, and crisis communication planning. Our team maintains industry relationships with key journalists and influencers to secure relevant coverage. The approach combines traditional PR tactics with digital storytelling to strengthen brand reputation and market presence.
Digital Marketing
Our digital marketing services include website optimization, paid media campaigns, and data-driven email marketing strategies. We implement integrated digital solutions that align with overall marketing objectives while improving online visibility. The approach combines technical SEO expertise with conversion-focused design to maximize digital channel performance and lead generation.
People
Julie Heuton
Managing Director, Human Resources
Julie Heuton leads HR initiatives at Two Rivers Marketing, focusing on talent development and organizational growth. With extensive experience in agency operations, she fosters a culture of continuous learning and professional advancement. Julie ensures the company maintains its collaborative environment while supporting the growth of its 110+ associates.
Laura Stewart
Senior Art Director
Laura Stewart serves as Senior Art Director at Two Rivers Marketing, leading creative teams in developing visually compelling campaigns. She brings strategic design expertise to B2B marketing solutions, ensuring brand consistency across all client projects. Laura contributes to the agency's collaborative culture through cross-departmental creative initiatives.
Hillary Ferry
Executive Director, Digital Marketing Solutions
Hillary Ferry directs digital marketing strategies at Two Rivers Marketing, specializing in integrated online campaigns. She oversees digital transformation initiatives and client experience optimization. With deep expertise in technical marketing, Hillary ensures digital strategies align with business objectives while maintaining a focus on measurable results.
Questions
What B2B marketing services do you offer?
We provide fully integrated B2B marketing services including strategic planning, content marketing, channel marketing, public relations, digital campaigns, and SEO solutions tailored to technical industries.
How do you align sales and marketing teams?
Our proven methodology combines strategic planning with cross-functional collaboration to ensure marketing initiatives directly support sales objectives and channel partner needs.
Can you help with dealer network marketing?
Yes, we specialize in channel marketing strategies that empower dealers with targeted tools, training, and campaigns to increase local market penetration and sales performance.
What industries do you work with?
We focus on technical B2B sectors including construction equipment, electrical systems, manufacturing, and other complex product environments requiring specialized marketing expertise.
How do you measure marketing effectiveness?
We use data-driven metrics aligned with business objectives, tracking KPIs like lead generation quality, conversion rates, and overall ROI from integrated campaigns.
What makes your agency different?
Our unique combination of B2B specialization, channel marketing expertise, and interdisciplinary team approach delivers measurable growth where other agencies fall short.
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