Business Details
50+ Years
experience
Trusted Advertising & Marketing Solutions in Alexandria, VA
Founded in 1973, Smith & Harroff has built a legacy of delivering strategic communication solutions to associations, corporations, and government clients. Our expertise spans public relations, digital marketing, advertising, and association management, rooted in decades of adapting to evolving media landscapes. We prioritize tailored strategies over generic solutions, leveraging deep industry knowledge and a proven track record of navigating complex public affairs challenges.With leadership including President Rick Morris and Co-Owner Carina May, we combine traditional and cutting-edge approaches to drive measurable results. Recognized through awards like the Silver Anvil and Communicator Award of Distinction, our commitment to excellence remains unwavering.
Services
Public Relations
Advertising
Digital Services
Social Media
Association Management
Content Management
Crisis Training
Details
- Year established: 1973
Highlights and features
- We offer 50+ years of experience in strategic communication and public affairs.
- Our team provides comprehensive digital and traditional marketing integration.
- We specialize in crisis communication training with proven methodologies.
- Our leadership includes award-winning professionals with industry recognition.
- We serve diverse clients including national associations and government entities.
Services
Public Relations
Our public relations strategies focus on building brand credibility through media outreach, spokesperson training, and targeted press campaigns. We develop tailored messaging to enhance client visibility and manage reputational challenges. With decades of experience, we deliver results-driven solutions for corporations and associations.
Digital Services
Digital services include SEO, website development, and social media campaigns designed to boost online engagement. We create data-driven strategies that align with client goals and audience needs. Our team ensures seamless integration across digital platforms for maximum impact.
Advertising
We craft compelling advertising campaigns across digital, print, and broadcast media. Our approach combines audience segmentation with creative design to optimize message delivery. From concept to execution, we focus on measurable outcomes for clients in diverse industries.
Association Management
Our association management services support membership development, event planning, and legislative advocacy. We provide administrative and strategic resources to help organizations achieve long-term sustainability. Customized solutions address unique challenges faced by industry associations.
Crisis Communication Training
Crisis communication training prepares organizations for unexpected challenges through simulations and skill-building exercises. Courses range from self-directed modules to advanced live sessions. Our programs emphasize proactive planning and effective response strategies for high-pressure situations.
People
Rick Morris
President
Rick Morris leads Smith & Harroff with decades of expertise in public affairs and strategic communication. He has directed award-winning campaigns and expanded the firm's digital capabilities. His leadership focuses on client-centric solutions and industry innovation.
Carina May
Co-Owner
Carina May co-owns Smith & Harroff after merging her firm C. May & Associates into the company. She brings specialized knowledge in association management and strategic growth initiatives. Her collaborative approach strengthens client relationships and operational excellence.
Questions
What industries does Smith & Harroff serve?
We work with associations, corporations, and government clients across sectors including healthcare, energy, and nonprofit organizations.
How long has Smith & Harroff been in business?
Our firm has delivered communication solutions since 1973, evolving from political consulting to comprehensive marketing services.
Do you offer crisis communication training?
Yes, we provide three crisis communication course options ranging from half-day sessions to advanced six-week programs.
What sets your digital services apart?
Our digital strategies combine SEO, social media, and website development with data-driven insights for measurable client outcomes.
Can you assist with association management needs?
We offer tailored association management services including membership growth, event planning, and legislative advocacy support.
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