Business Details
31 Years
experience
Your Partner in Purpose-Driven Marketing Solutions
Established in 1995, Laughlin Marinaccio & Owens has built a reputation as an independent, full-service advertising agency specializing in purpose-driven marketing. Our expertise began in military recruitment, where we mastered the art of crafting campaigns rooted in trust, commitment, and meaningful messaging. Over the years, we have expanded our capabilities to serve diverse sectors including education, community advancement, and nonprofit organizations. Our approach centers on human connection, creating strategies that resonate authentically with audiences and drive measurable behavior change. We collaborate closely with clients to define brand identities, develop compelling narratives, and implement multi-channel campaigns that deliver results.With decades of combined experience, our team of strategists, creatives, and media experts brings deep industry knowledge to every project. We prioritize data-driven decision-making, ensuring that every campaign is optimized for impact and return on investment. Our work has secured over $1 billion in renewed contracts for government and military clients, demonstrating our ability to translate purpose into progress. We maintain a culture of continuous learning, staying ahead of industry trends while fostering long-term client relationships built on transparency and accountability.
Services
Military Recruitment
Brand Strategy
Creative Services
Media Planning
Public Relations
Technical Content
Social Media Marketing
Campaign Strategy
Digital Content
Event Planning
Details
- Year established: 1995
Highlights and features
- We have 30+ years of experience in military recruitment marketing.
- We offer full-service solutions from branding to media buying.
- Our data-driven strategies optimize campaign performance and ROI.
- We've secured $1+ billion in government contracts for clients.
- Our team includes certified experts in paid media and PR.
Services
Military Recruitment
We specialize in full-service military recruitment advertising solutions. Our expertise includes strategy development, campaign planning, and media buying tailored to attract enlistees and retain service members. We manage Non-Commercial Sustaining Announcement programs to maximize national coverage. Our data-driven approach has secured $1+ billion in government contracts through targeted outreach and measurable results.
Brand Strategy
We develop cohesive brand identities aligned with organizational missions. Services include defining core values, crafting messaging frameworks, and creating visual elements like logos. Our team conducts market research to identify target audiences and competitive differentiators. We ensure brand consistency across all channels through detailed guidelines and ongoing management to maintain relevance and impact.
Creative Services
Our in-house team produces visual, written, and multimedia content for brand storytelling. This includes graphic design, copywriting, video production, and social media assets. We create campaigns that combine artistic direction with strategic messaging to engage audiences. Our work spans from radio broadcasts to digital ads, ensuring creative consistency across traditional and emerging platforms.
Media Planning
We strategically allocate media budgets across digital and traditional channels. Our specialists identify optimal platforms, timing, and frequency for ad placements. We negotiate vendor rates and monitor campaign performance to maximize ROI. Services include programmatic advertising, geo-fencing, and retargeting strategies tailored to client objectives and audience behaviors.
Public Relations
We build and maintain positive brand perceptions through media relations and strategic communications. Services include press release distribution, media training, and crisis management. Our team coordinates events, secures media placements, and develops content to shape public perception. We ensure consistent messaging across all earned media channels to strengthen credibility and stakeholder relationships.
People
Karen
CEO
Karen leads Laughlin Marinaccio & Owens's operations with expertise in marketing strategy and digital transformation. She specializes in converting data insights into actionable plans that drive client success. Her leadership focuses on long-term client relationships and departmental growth.
Chris
President
Chris oversees Laughlin Marinaccio & Owens's strategic direction and operational growth. With over 24 years at the agency, he combines creative vision with business acumen to guide organizational development while maintaining client service excellence.
Jessica
Senior Account Director
Jessica leads client relationships with strategic marketing expertise. She develops campaign strategies and ensures client satisfaction through accountability-driven execution. Her background includes communications and marketing from Miami University.
Bob Hall
Director of Client Engagement
Bob drives Laughlin Marinaccio & Owens's new business growth with 30+ years of military and corporate marketing experience. He specializes in strategic partnerships and RFP responses, leveraging data-driven approaches to expand client opportunities.
Oronde
Creative Director
Oronde leads Laughlin Marinaccio & Owens's creative strategy with 20+ years of design and production experience. He specializes in video production and brand identity development, combining technical expertise with artistic vision to create impactful campaigns.
Questions
What industries does LMO specialize in?
We focus on military recruitment, education enrollment, nonprofit organizations, and building products industries, creating purpose-driven campaigns tailored to each sector's unique needs.
How does LMO measure campaign success?
We use data analytics to track KPIs like lead generation, engagement rates, and ROI, ensuring measurable outcomes that align with client objectives and budget efficiency.
Can LMO handle multi-channel marketing campaigns?
Yes, we manage integrated campaigns across digital, social, print, and traditional media, ensuring consistent messaging and optimized performance across all platforms.
What makes LMO different from other agencies?
Our focus on purpose-driven marketing combines emotional storytelling with data-driven strategies, creating campaigns that inspire action while delivering quantifiable business results.
Does LMO work with government clients?
Yes, we have extensive experience with federal agencies, including the Department of Defense, managing multi-million dollar recruitment campaigns and public service announcements.
How do I start a project with LMO?
Contact our Director of Client Engagement via our website form or phone to discuss your marketing goals and begin developing a customized strategy.
