Business Details
36 Years
experience
Trusted Research and Marketing Solutions
Founded in 1990, Younger Associates has established itself as a nationally recognized leader in research and marketing solutions. Our firm operates through two specialized divisions: market research focused on economic development and strategic planning, and advertising offering comprehensive marketing communications. With over three decades of experience, we have developed proprietary methodologies for economic impact analyses and workforce assessments that deliver actionable insights to clients across industries. Our team of seasoned professionals combines academic expertise with practical application, having conducted thousands of studies for governments, economic development entities, and private sector clients. We maintain active collaborations with the U.S.Bureau of Economic Analysis and contribute to industry education through workshops and seminars. Our marketing division creates data-driven campaigns that integrate brand identity, digital strategies, and multimedia production to achieve measurable results. Client testimonials highlight our ability to translate complex data into strategic advantages while maintaining responsive, partnership-oriented service delivery.
Services
Economic Development Analysis
Workforce Analysis
Market Research
Brand Identity Development
Video Production
Social Media Marketing
Web Solutions
Details
- Year established: 1990
Highlights and features
- We offer 30+ years of specialized expertise in economic development research
- Our proprietary methodologies have been adopted by the Economic Development Institute
- We conduct primary data collection through direct employer and household surveys
- Our analysts have ongoing collaborations with the U.S. Bureau of Economic Analysis
- We combine academic rigor with practical business applications in all projects
What people say
Strong partner in growth
Sound strategies
Quick response
Understands our needs
Successful outcomes
Services
Economic Development Analysis
Our economic impact analyses utilize proprietary methodologies refined over 30 years. We assess tax revenue generation, benefit-cost ratios, and incentive effectiveness for governments and development agencies. Our work informs strategic decisions about business recruitment and economic policy.
Workforce Analysis
We conduct comprehensive labor market assessments through primary data collection. Our surveys and interviews evaluate workforce availability, quality, and training effectiveness to help regions compete for economic opportunities.
Market Research
Our research combines demographic analysis with custom surveys to understand market dynamics. We use multiple data collection methods to provide statistically valid insights that drive marketing and business strategies.
Brand Identity Development
We create cohesive brand identities based on strategic research and audience analysis. Our approach aligns brand perception with business objectives through visual design and messaging frameworks.
Video Production
Our video campaigns combine storytelling with strategic objectives. We produce content optimized for social media platforms that engages audiences and supports specific marketing outcomes.
People
Sharon Younger
Founder & President
Dr. Sharon Younger established Younger Associates in 1990 after serving as market research professor at Union University. She pioneered economic impact analysis methodologies now taught at the Economic Development Institute and continues to lead the firm's strategic direction.
Monte Jones
Community President
As Community President of Commercial Bank, Monte Jones has collaborated with Younger Associates since 2006. He credits the firm's strategic marketing support for significant growth achievements in the Jackson market.
Tamara Fleischhaker
VP, Business Advocacy
Tamara Fleischhaker leads business advocacy initiatives that benefit from Younger Associates' responsive marketing support. She specifically praises the team's ability to handle urgent requests and understand organizational needs.
Questions
What industries do you specialize in?
We primarily serve economic development organizations, government agencies, and commercial businesses needing data-driven strategies.
How do you ensure research accuracy?
We combine proprietary methodologies with primary data collection through direct surveys and interviews across target regions.
What makes your workforce analysis unique?
Our approach includes direct employer surveys and household studies that provide deeper insights than standard telephone surveys.
Do you work outside Tennessee?
While headquartered in Tennessee, we conduct economic impact studies nationwide and have served clients across the United States.
How do you measure marketing effectiveness?
We use demographic targeting, conversion tracking, and ROI analysis to ensure marketing campaigns deliver measurable business results.
