Business Details
20 Years
experience
Senior Wellness & Fitness Centers in Whittier, CA
Nifty After Fifty was founded in 2006 by Dr. Sheldon S. Zinberg, a visionary physician dedicated to transforming senior wellness. Recognizing the unique health challenges faced by mature adults, we developed clinically supervised fitness programs tailored to individuals aged 50 to 95. Our centers combine cutting-edge technology like Keiser air resistance equipment and Power-Plate vibration therapy with personalized wellness evaluations to create customized fitness plans. With 13 locations across California, Arizona, and Nevada, we offer both in-person and virtual wellness solutions through our Wellness Everywhere platform.Our team of certified Wellness Coaches, many holding advanced degrees in kinesiology, specializes in fall prevention, chronic condition management, and social engagement programs. Partnering with CareMore Medical Group and Carelon Health, we've pioneered evidence-based initiatives like the Fall Free program, which reduces falls by 89%. Our mission remains rooted in Dr. Zinberg's philosophy that it's never too late to improve health, with programs designed to maintain independence and enhance quality of life for seniors.
Services
Senior Fitness
Fall Prevention
Virtual Wellness
Nutrition Classes
Brain Health
Social Programs
Chronic Condition Management
Balance Training
Strength Training
Wellness Coaching
Details
- Year established: 2006
Highlights and features
- Physician-developed fitness programs supervised by certified Wellness Coaches
- Personalized wellness evaluations with customized fitness key technology
- Proven Fall Free program reducing falls by 89% through balance training
- Virtual Wellness Everywhere platform accessible nationwide for $9.99/month
- Partnerships with CareMore Medical Group and Carelon Health for integrated care
What people say
Remarkable recovery
Upbeat staff
Fun classes
Increased strength
Social connections
Services
Senior Fitness Programs
Our clinically supervised fitness programs use advanced equipment like Keiser air resistance machines and Power-Plate technology. Certified Wellness Coaches create personalized workout plans focusing on strength, balance, and endurance. Programs are tailored for individuals aged 50-95 with varying mobility levels.
Fall Free Program
Evidence-based fall prevention program proven to reduce falls by 89% and fractures by 80.2%. Combines specialized balance exercises, stability training, and mobility drills under professional supervision. Designed for seniors seeking to maintain independence through improved equilibrium.
Wellness Everywhere
24/7 virtual platform offering live and on-demand fitness classes, nutrition guidance, and social engagement opportunities. Accessible nationwide for $9.99/month with certified coach support through video consultations and personalized wellness planning tools.
Chronic Condition Management
Specialized programs addressing specific health challenges like diabetes, arthritis, and cardiovascular conditions. Combines targeted exercise regimens with educational resources and one-on-one coaching to improve symptom management and quality of life.
Social Engagement Programs
Structured social initiatives including group exercises, puzzle building, trivia nights, and craft sessions. Designed to combat isolation through peer interaction while promoting cognitive health and emotional well-being in a supportive environment.
People
Sheldon S. Zinberg
Founder
Founder of Nifty After Fifty and CareMore Medical Group, Dr. Zinberg is a physician and author with over 50 years of healthcare experience. He developed the first senior-focused fitness centers and pioneered population health management through Encore Wellness.
Michael Merino
President & CEO
With 25+ years in senior healthcare, Merino leads strategic operations and national partnerships. Former CareMore executive who has expanded wellness programs across multiple states while maintaining clinical quality standards.
Rod Sled
COO
20-year fitness industry veteran with 10 years in medical wellness. Former Marine Corps member who launched 18+ wellness centers nationwide. Oversees daily operations and market expansion initiatives for all locations.
Questions
What wellness programs are available for seniors?
We offer senior-specific fitness programs including strength training, balance classes, fall prevention, brain health activities, nutrition education, and social engagement opportunities both in-person and virtually.
Do you have locations outside California?
Yes, we operate 13 centers across California, Arizona, and Nevada, with virtual access available nationwide through our Wellness Everywhere® platform.
How much does virtual wellness access cost?
Wellness Everywhere® virtual access costs $9.99 per month, providing 24/7 access to live and on-demand fitness classes, educational resources, and social programs.
Are fitness evaluations included?
Yes, all members receive a free initial wellness evaluation with a certified coach to assess fitness levels and create personalized workout plans.
What makes your senior programs unique?
Our programs combine physician-developed curricula, specialized equipment for limited mobility, evidence-based fall prevention techniques, and social engagement activities designed specifically for mature adults.
Can I try a class before joining?
We offer free trial classes at all locations. Contact your nearest center or visit our website to schedule a complimentary introductory session.
Videos
