Business Details
32 Years
experience
Your Trusted Storytelling Partner in Minneapolis
Founded in 1994, Haberman & Association has dedicated itself to telling the stories of pioneers making a difference in the world. Our approach combines business acumen and entrepreneurial experience with strategic storytelling to help mission-driven companies launch, grow, and evolve. We specialize in crafting narratives that resonate across industries, from organic food and health to technology and social causes. Our team of strategic storytellers leverages decades of experience in branding, public relations, and integrated media to create impactful campaigns. We prioritize humanity, ingenuity, and integrity in every project, fostering a culture where diverse perspectives unite to amplify client success.With a partnership-based ownership model, we ensure our commitment to quality extends to every relationship and deliverable. Our work spans national campaigns, community initiatives, and entrepreneurial ventures, reflecting our founders' passion for good causes and innovative storytelling. From the U.S. Pond Hockey Championships to USDA-certified organic aquaponics, we bring the same pioneering spirit to every project. Our dedication to diversity, equity, and inclusion ensures our work authentically represents the communities we serve. As modern storytellers, we continue to evolve our craft through thought leadership, experiential learning, and a relentless focus on client impact.
Services
Brand Positioning
Public Relations
Content Strategy
Media Planning
Campaign Development
Influencer Relations
Digital Storytelling
Market Research
ESG Communications
Details
- Year established: 1994
Highlights and features
- We have 30 years of experience elevating mission-driven brands through strategic storytelling.
- Our team combines business acumen with entrepreneurial experience in brand development.
- We specialize in creating culturally relevant campaigns for social impact organizations.
- Our partnership model ensures leadership accountability across all client engagements.
- We maintain a proven track record of launching successful entrepreneurial ventures.
Services
Brand Positioning
We develop distinctive brand identities through market research, audience analysis, and strategic storytelling frameworks. Our approach combines business insights with cultural understanding to create positioning that drives growth. Clients benefit from tailored strategies that align organizational values with market opportunities.
Public Relations
Our PR services focus on earned media coverage through compelling narratives and thought leadership development. We execute integrated campaigns that build brand visibility while maintaining authentic storytelling. Clients receive strategic counsel on media relations, crisis communications, and executive positioning.
Content Strategy
We create content frameworks that align with business objectives and audience needs. Our approach combines creative storytelling with data analysis to optimize engagement across platforms. Clients receive content roadmaps that support both immediate campaigns and long-term brand building.
Media Planning
Our media services include integrated channel planning across digital, social, and traditional platforms. We develop data-driven strategies that optimize reach and engagement while maintaining brand consistency. Clients benefit from test-and-learn approaches that maximize ROI.
Campaign Development
We design comprehensive campaigns that combine creative storytelling with strategic execution. Our process includes audience segmentation, message development, and multi-channel implementation. Clients receive tailored campaigns that balance innovation with measurable business outcomes.
People
Fred Haberman
Co-founder + CEO
Co-founded Haberman & Association in 1994 with a mission to tell stories of pioneers. Created the U.S. Pond Hockey Championships and founded Urban Organics and Freak Flag Organics. Brings entrepreneurial experience from global ventures.
Sarah Haberman
Co-founder
Co-founder with expertise in organizational development and equine-facilitated coaching. Focuses on social and emotional intelligence development through human-horse connections. Contributes to the agency's values-driven approach.
Brian Wachtler
President + Partner
Leads strategic growth initiatives as President and Partner. Brings extensive experience in brand development and integrated marketing strategies. Contributes to the agency's entrepreneurial ventures and client relationships.
Doug Moore
Chief Commercial Officer
Drives business development and client strategy as Chief Commercial Officer. Focuses on expanding the agency's impact through strategic partnerships and innovative marketing solutions for mission-driven organizations.
Questions
What industries do you specialize in?
We focus on mission-driven organizations in food/organic products, health/wellness, technology, social causes, and outdoor recreation.
How do you measure campaign success?
We use data-driven analytics including media impact, audience engagement metrics, and business performance indicators aligned with client goals.
Can you work with startups?
Yes, we support companies at all stages from emerging startups to established brands seeking transformation.
What makes your approach unique?
Our combination of entrepreneurial experience, cultural insight, and integrated storytelling creates authentic, impactful brand narratives.
Do you handle international campaigns?
While based in Minneapolis, we execute national campaigns and have experience with global initiatives through strategic partnerships.
