Business Details
31 Years
experience
Expert Foodservice Marketing Solutions
Founded in 1995 by Anita Nelson, IN Food Marketing is a women-owned marketing agency specializing in foodservice industry solutions. With nearly three decades of experience, we combine Business Integrity, Industry Insights, Marketing Intelligence, Client Involvement, and Creative Ingenuity to deliver next-level campaigns. Our team of thinkers, creators, and innovators works collaboratively with clients to develop strategies that drive results across channels including non-commercial and commercial foodservice, retail, and distribution.Guided by our five core principles, we prioritize transparency, partnership, and impactful storytelling while maintaining a commitment to community through our Food for All program, which donates 5% of profits to hunger-relief efforts.
Services
Campaign Strategy
Brand Development
Social Media Management
Website Redesign
Marketing Consultation
Details
- Year established: 1995
Highlights and features
- We offer 30 years of specialized foodservice marketing expertise.
- Our women-owned agency prioritizes integrity-driven partnerships.
- We provide data-driven strategies with proven campaign results.
- Our community commitment includes $60K+ in annual pro-bono services.
- We combine creative ingenuity with industry-specific technical knowledge.
Associations and certifications
- WBENC Certified
- NISM Certified
What people say
Exceeding expectations
One-stop-shop
True partnership
Industry recognition
Deadline reliability
Services
Campaign Strategy & Planning
Develop data-driven foodservice marketing strategies tailored to client goals. Our team creates comprehensive plans covering media buying, content development, and channel-specific approaches. With deep industry knowledge, we help brands launch products, boost sales, and measure ROI through detailed reporting.
Brand Development
Build distinctive foodservice brands through positioning, identity design, and messaging. We create cohesive brand systems that resonate across channels, from logo redesigns to packaging solutions. Our approach combines market insights with creative execution to establish lasting brand equity.
Social Media Management
Manage end-to-end social media programs for foodservice clients. Services include content creation, platform strategy, and performance analytics. We develop engaging campaigns that build brand awareness while aligning with broader marketing objectives and industry trends.
Website Redesign
Create modern, responsive websites optimized for foodservice brands. Our process includes UX/UI design, content strategy, and technical implementation. We focus on converting visitors through clear navigation, compelling visuals, and mobile-first design principles.
Marketing Consultation
Provide expert guidance on foodservice marketing challenges. Our consultation covers market positioning, campaign optimization, and channel strategy. Leveraging 30 years of experience, we help clients navigate industry trends and improve marketing effectiveness through collaborative problem-solving.
People
Anita Nelson
President / Owner
Founder of IN Food Marketing with 30 years of foodservice marketing experience. Leads with vision for integrity-driven partnerships and innovative solutions while fostering industry connections through Food Connections network.
Lori Gerdts Moening
Vice President / Creative Director
Creative leader with three decades of experience shaping brand identities. Directs design teams to deliver visually compelling campaigns that align with strategic objectives while mentoring creative talent.
Beth Lube
Vice President of Account Services
Manages client relationships with focus on transparency and collaboration. Ensures strategic alignment between client goals and creative execution while maintaining high service standards across accounts.
Betsy DeNuccio
Design / Production Manager
Creative professional with 15 years of experience overseeing design production. Translates strategic concepts into visual deliverables while maintaining quality control across print and digital assets.
Mitchell Brandt
Associate Creative Director, Copy
Creative strategist specializing in brand storytelling. Develops compelling messaging frameworks and campaign narratives that resonate with target audiences while maintaining brand consistency.
Questions
What foodservice marketing specialties do you offer?
We specialize in campaign strategy, brand development, social media management, website redesigns, and industry-specific consulting for both commercial and non-commercial foodservice sectors.
How do you measure marketing campaign success?
We use comprehensive reporting tools to track KPIs like engagement rates, lead generation, sales impact, and ROI, providing regular performance analysis to optimize results.
Do you work with national or local clients?
While based in Minneapolis, we serve clients nationally with expertise in both local market dynamics and broader industry trends across foodservice channels.
What community initiatives do you support?
Our Food for All program donates 5% of profits to hunger relief, provides $10K+ in annual pro-bono services, and contributes volunteer hours to Twin Cities food security organizations.
How do you stay current with industry trends?
Through our Food Connections network, ongoing research, and participation in industry events, we maintain up-to-date insights on foodservice marketing trends and innovations.
