Business Details
30 Years
experience
Your Trusted Full-Service Marketing Partner for Business Growth
Strother Communications Group has been a trusted partner in strategic marketing for over 35 years. Our full-service approach spans research, branding, execution, and delivery, tailored to help businesses achieve sustainable growth. With a proven process refined over decades, we specialize in transforming companies' marketing efforts through data-driven insights and creative solutions. Our team of seasoned professionals, many with over a decade of tenure, delivers the capabilities of a full B2B marketing department at a fraction of the cost. We pride ourselves on building long-term partnerships, evidenced by client testimonials highlighting exceptional results in brand visibility, customer acquisition, and market expansion. Our unique Flight Plan methodology ensures every campaign aligns with clients' strategic objectives while maintaining agility in dynamic markets.From launching new product lines to entering uncharted industries, we provide comprehensive support across traditional and digital marketing channels. Our commitment to core valuesknowledge, creativity, service, speed, partnership, and mentoringguides every decision and interaction. With expertise in sectors ranging from manufacturing to technology, we've consistently delivered measurable outcomes for clients like JR Machine, SmithCo Trailers, and Milkhouse Candle Co. As a growth-oriented agency, we combine institutional experience with innovative thinking to position clients for lasting success in competitive landscapes.
Services
Research
Branding
Content Marketing
Digital Marketing
Public Relations
Details
- Year established: 1996
Highlights and features
- We offer 35+ years of proven B2B marketing expertise across diverse industries
- Our proprietary Flight Plan methodology ensures data-driven, results-focused campaigns
- Dedicated team with average 12+ years tenure delivers institutional knowledge continuity
- Full-service capabilities eliminate need for multiple vendor coordination
- Track record of doubling market share for clients like SmithCo Trailers
What people say
Extremely helpful
First class
Good feedback
Multi-million potential
Game changer
Services
Research
Our IPQ Research process identifies brand strengths, competitive advantages, and growth opportunities. We conduct comprehensive market analysis to inform strategic decisions, combining qualitative insights with quantitative data. This foundational work ensures all marketing initiatives align with market realities and client objectives.
Branding
We develop distinctive B2B branding through our Brand Vision process. Starting with messaging frameworks, we create visual identities that differentiate clients in competitive markets. Our approach combines creative excellence with strategic positioning to build lasting brand equity.
Content Marketing
Our content programs demonstrate expertise and engage target audiences across multiple channels. From digital assets to print materials, we create compelling content that drives lead generation and nurtures customer relationships through consistent, valuable messaging.
Digital Marketing
We deliver comprehensive digital solutions including web design, SEO, and online advertising. Our approach integrates technical optimization with creative content to maximize online visibility and convert digital traffic into business opportunities.
Public Relations
Our PR services secure high-profile media coverage and manage brand reputation. We leverage industry connections and strategic storytelling to build awareness, handle crisis communications, and strengthen stakeholder relationships through earned media.
People
Patrick Strother
CEO & CMO
With 33 years leading SCG, Patrick provides strategic direction and marketing vision. His expertise in B2B branding and growth strategy has positioned the agency as an industry leader.
Patricia Henning Strother
President
As President with 30 years of experience, Patricia oversees operations and client relationships. Her leadership ensures consistent delivery of high-quality marketing solutions aligned with client objectives.
Trevor Nolte
Creative Director
With 23 years at SCG, Trevor leads creative strategy, developing award-winning campaigns that combine innovative design with effective brand messaging for clients across multiple industries.
Jeron Udean
VP of Client Service
As VP with 22 years of agency experience, Jeron manages client services and media relations, ensuring seamless execution of marketing programs while maintaining strong media partnerships.
Marie Mansheim
Chief Growth Officer
Bringing 1 year of specialized growth expertise, Marie focuses on expanding client opportunities through strategic marketing initiatives and innovative business development approaches.
Questions
What industries does SCG specialize in?
We serve diverse B2B sectors including manufacturing, technology, and professional services, with expertise in launching new products and entering emerging markets.
How does SCG measure marketing success?
We track key metrics like lead generation, market share growth, and ROI through our Flight Plan process, with case studies demonstrating measurable outcomes for clients.
What makes SCG different from other agencies?
Our combination of 35+ years' experience, proven methodology, and team continuity delivers consistent results without the overhead of larger agencies.
Can SCG handle both traditional and digital marketing?
Yes, we offer full-service capabilities spanning print, digital, advertising, and sales support under one integrated strategy.
How long do typical engagements last?
Most client relationships span multiple years, with many partnerships exceeding a decade due to our sustained results and strategic approach.
